Becoming a Social Business – Beyond Culture Change
DECEMBER 13, 2015
Over the past few years, the need to become a social business and to promote enterprise-wide collaboration have taken hold in many organizations. The usual approach is to launch an enterprise collaboration platform (technology first being easy to do) and hope that people will engage and contribute with a bit of cajoling and coercing. The usual culprits are the hapless organizational culture closely followed by hierarchy and leadership lethargy.