Long Tail Blogging is Dying?

Tony Karrer

Just read an article in the Guardian The long tail of blogging is dying (Found via Donald Clark ). Lives get busy. I'm sure that this will continue to change, but I would question the notion that long tail blogging is dying. But recently – over the past six months – a new trend: fewer blogs with links, and fewer with any contextual comment. Some weeks, apart from the splogs, there would be hardly anything. I didn't think we'd suddenly become dull.

Corporate Learning Long Tail and Attention Crisis

Tony Karrer

Adler's recent article - Minds on Fire: Open Education, the Long Tail, and Learning 2.0 talks about the implications of the Long Tail on Education. Background If you are not familiar with the concept of the Long Tail, head over to take a look at the Long Tail article on Wikipedia. You can also look at getAbstract 's - Abstract on Anderson's The Long Tail. It's a crisis born of the Long Tail and the Attention Economy.

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Mirror Neurons, Virtual training, Crowds, Misunderstanding, Long Tail, & Copyright

Big Dog, Little Dog

While much of a recruit's introduction to the Army is the same as it has always been--firing ranges, long marches, obstacle courses, and the like--the Army is increasingly utilizing new technologies to help soldiers learn their jobs. 37 billion - US and UK businesses count the cost of employee misunderstanding - Cognisco. businesses $37 billion (£18.7 organisations was attributed to loss of business due to unplanned downtime. (32 Remember the long tail?

Learning Objectives, Performance Objectives and Business Needs

Tony Karrer

see my posts: Learning Responsibility , Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape) has raised some interesting questions in my mind. It also just triggered something for me around Learning Objectives vs. Performance Objectives vs. Business Needs. To get outside the box, you need to have business needs and performance objectives This month's Big Question - Scope of Learning Responsibility?

Business of Learning

Tony Karrer

While increasing amount of concept work and the pace of change puts a premium on learning, the business of learning faces an incredibly difficult time. In the past few weeks, I've had some really eye-opening conversations about the state of Learning as a Business. But that doesn't mean you have a viable business. State of the Business of Learning Oh, those poor publishing people. That may be happening right now when we (learning businesses) look at publishing.

The power-law distribution (and you)


There’s an interesting phenomenon in statistics, that, as those things are known to do, also applies to blogging , business , learning , sales , software development and lots of other things besides. Since we are a blog by a software development company that sells e-learning software for businesses it only seems fitting that we would devote a word or two to that phenomenon.

5 AdWords Marketing Tips for Your Online Course


Like running a full-page ad in the yellow pages back in the day, they allow businesses to target customers searching for specific terms. But you should go beyond the obvious keywords such as “online business management course” or “online electrician certification.”. Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price. Many businesses don’t target their own branded keywords.

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2009 Top Posts and Topics

Tony Karrer

Twitter as Personal Learning and Work Tool Tool Set 2009 Knowledge Work Types LinkedIn Guide for Knowledge Workers SharePoint Using SharePoint SharePoint Examples SharePoint Fear and Loathing by Learning Professionals 12 eLearning Predictions for 2009 Long Tail Long Tail Blogging is Dying? Business of Learning Trends in Learning Side Note – Read Counts I also looked at the top posts according to read counts.

Learning Power Laws

Tony Karrer

Balmer talks about how a reset of economic expectations during the downturn has created an environment that is putting pressure on business to do more with less. Some of the specifics of this transformation are captured in the following graphic: This is lines up really well with a lot of what I discuss in Business of Learning and Trends in Learning. Business flux.

The future of MOOCs

E-Learning Provocateur

As the latest edition of Educause Review indicates, universities are fee-for-service businesses. Content providers will wag the long tail. MOOCs get a bad rap. Dismissed as prescriptive, or teacher-centric, or unsocial, or something else, it’s like a badge of honour to espouse why you dislike MOOCs. Despite their pedagogical flaws, however, MOOCs provide unprecedented access to quality content for millions of learners.

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Interview with Devesh Sharma – Founder of WPKube

The Be-all and End-all Guide to Creating a Supreme LearnDash LMS

A WordPress enthusiast, developer, blogger from India, Mr. Devesh Sharma has shared with us his experiences from over a decade long stint with the platform. Read on to find out more about how what started as a side hustle for him at 15, transformed into a full-time business, and a successful WordPress knowledge base – WPKube. 2 You have been successful in your business at such a young age. What advice would you give young minds who want to build a business like you?

Jay Cross - Untitled Article

Jay Cross

The Ultimate Business Time-Saver. Results: About 20% of the small-business owners I spoke to had heard of the product, and approximately 0% could describe what it actually does. Even after 15 years in the technology business, I found myself at a loss to explain (let alone justify) these sorts of collaboration tools. Tags: Business learning Gene Marks , 04.02.09, 02:45 PM EDT. It’s called collaboration software, and you should be using it.


Tony Karrer

There's a lot he gives you to think about and definitely a lot that relates to the Business of Learning. see Corporate Learning Long Tail and Attention Economy) This will be fun to explore. I've been slowly going through Chris Anderson's book Free: The Future of a Radical Price. There's quite a bit in the book that really resonates with me: We can't help it: We value atoms more than bits. Bits want to be free.

Free 101

Scope of Learning Responsibility

The Learning Circuits

There was also discussion on my blog around the fact that in corporations there is a limit to what we can do as a training organization (see Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape ). All of this makes me wonder: Do educational institutions and corporate learning & development departments have responsibility for supporting Long Tail Learning?

How to Promote a Serious Game to Learners

Knowledge Guru

ExactTarget did many things right when they launched MobileConnect Guru, which is a big reason why hundreds of players logged significant time in the game… and drove real business results for the company. Like a well-planned curriculum, a marketing campaign has to have a long tail with plenty of reinforcement. If you’re about to launch a serious game in your organization, you’re probably pretty excited about it… and rightfully so.

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Knowledge and Learning In The News - 01/17/2007

Big Dog, Little Dog

When New Ideas Are Bad for Innovation - Business Week. Dog or Tail. the next Long Tail or a dog ? Related links: The Long Tail and B2B. What is especially impressive about Apple's feat is that [Apple] did it with an R&D spend that is one-tenth the size of Microsoft's annual spend, and that they did it during a period of otherwise flat industry performance. Web 2.0: Is Web 2.0

The future of MOOCs

E-Learning Provocateur

As the latest edition of Educause Review indicates, universities are fee-for-service businesses. Content providers will wag the long tail. MOOCs get a bad rap. Dismissed as prescriptive, or teacher-centric, or unsocial, or something else, it’s like a badge of honour to espouse why you dislike MOOCs. Despite their pedagogical flaws, however, MOOCs provide unprecedented access to quality content for millions of learners.

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How to MOOC: Designing Effective MOOC Training Programs

Your Training Edge

Massive open online courses (MOOCs) are a bit of a chimera – they have the head of instructor-led training, the body of traditional e-learning, and the long tail of social media. As Bill Cushard over at Mindflash points out , MOOCs (unlike training seminars) are perfect for exploiting the “spacing effect,” in which people learn better when content is repeated over a long time rather than crammed into a short time.

Listen: Discover Financial Services’ Jon Kaplan on tuition assistance programs and the importance of building trust among your learning team

CLO Magazine

Ashley: I’ve definitely learned that CLOs are a very educated group of people which shouldn’t be surprising since they’re in the business of learning and development. It amazed me how tied it was to everything within a business. Jon: I have a long history of trying things out that I don’t like. Jon: One thing I would say is I think universities are getting better about this especially business schools.

Speaking and Workshop Services

Tony Karrer

Dr. Tony Karrer is an expert on innovative uses of technology that improves human performance and drive business results. Tony educates individuals, businesses and organizations on social media, web 2.0 Its good to hear of the solid business and learning applications for these technologies." In Learning, Extended Brain and Topic Hubs , I talked about the story behind the launch of Speaking Pro Central.

2.0 and Interesting Times

Tony Karrer

Knowledge Management, Corporate Library, OD, IT and, of course, the business getting smart about a whole lot of new kinds of solutions looking outside the firewall for solutions And all of this comes in an ever more challenging world: The Business of Learning faces real pressure and we are expected to do more with less. Thus, we must look to provide value in the long tail of learning.

eLearning Startup Opportunities

Tony Karrer

and in Business of Learning , Future of Business of Learning , Future of Learning and the #LCBQ : What will the workplace learning technology look like in 2015 , there are a lot more thoughts around where learning is heading from a business perspective. Technology's Impact on Learning and Education is Greatly Underestimated We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.

Summer Reading List 2008

Kapp Notes

Traditional business book layout but if you have any interested at all in Web 2.0 and how it is impacting training, business and society.then this is the book for you. One book that compliments Wikinomics and Inside the Tornado is The Long Tail which describes a new economic process involving a sale of a few things but all the time.

Artificial Intelligence Comes to Learning

CLO Magazine

Due to the increasing pace of change in business, there has never been so much debate about what to learn and how to learn it. The concept of the long tail most saliently reflected at Amazon means that any content, however niche, can find its ideal audience as long as the engine cataloging it and powering its discovery is up to the task. The future of business is chaos, wrote Robert Safian in a 2012 Fast Company article.

2008 2009

Tony Karrer

for Learning Professionals Ten Predictions for eLearning 2008 Test SCORM Courses with an LMS Request for Proposal (RFP) Samples Training Method Trends Corporate Learning Long Tail and Attention Crisis SCORM Test Web 2.0 Corporate Access (6) LinkedIn for Finding Expertise (6) Social Learning (6) Long Tail Learning - Size and Shape (6) As a side note, I used this as an opportunity to update my Blog Guide.

7 best practices to create corporate training video content


Here are 9 smart tips to help you create top-notch learning & training videos: #1 Align all business stakeholders and get the purpose agreed upon. 3 Short or Long? People have short attention spans, and more importantly, extremely busy schedules. So, whether to keep your video content short or long in length is a decision you must take keeping your target customers in mind.

Collaboration - Storyboard - Enterprise 2.0 - eLearning Hot List

eLearning Learning Posts

Long Tail Blogging is Dying? When Do Learning Games Make Business Sense? eLearning Learning Hot List. June 26, 2009 to July 3, 2009. Top Posts. The following are the top posts from featured sources based on social signals. New skills for learning professionals - Informal Learning , July 1, 2009. eLearning Technology , July 2, 2009. The Corporate Moodle: A Tipping Point? Learning Visions , June 26, 2009.

knowledge and Learning In The News - 7/25/2006

Big Dog, Little Dog

The Wrong Tail: How to turn a powerful idea into a dubious theory of everything - Slate. This insight goes only so far, but like many business books, The Long Tail commits the sin of overreaching. The philosophy of business knowledge - KM World. Steve Jobs and Jeff Bezos meet "Ginger" - Harvard Business School. Study: Distractions Impede Learning - ABC News.

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mylearningworx - a reflection on the launch event

Learning Rocks

While most elearning to date has been in either the mass market of formal K-12 education or in custom products for large wealthy companies, there aren't that many folk really addressing the "long tail" of online formal learning. It seems to be pitching in two directions - it wants to be a site used by consumers ("create a course on flyfishing") and they want it to be a low-cost training system for businesses, albeit under a slightly different brand, "the Foundry".

Some Questions and Answers

Kapp Notes

Finally, I see a movement, not just in e-learning but in business as well, toward virtual worlds for collaborative learning, design and transactions. We need to think of e-learning as supporting business operations and part of work and not as a separate event. 2) Business need for e-learning (business perspective) for instance how it would effect or impact that field? How IT is growing and developing the way businesses work?

Trends in Learning

Tony Karrer

And the risk is pretty severe as described in the Business of Learning. In Long Live , I discuss how we are not talking about eliminating instructor-led, but that organizations are looking at alternatives. The whole problem is Long Tail Learning. Someone was just asking me about the big trends in learning and the implications of those trends on corporate learning and development.

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e-Clippings (Learning As Art): Day 4 - Man.Im just getting warmed up! (and a shocker!)

Mark Oehlert

found via an article in the Wall Street Journal) turns out that a Harvard professor has found out that the arguments put forward by WIRED editor Chris Anderson in The Long Tail, might not be exactly spot on. Anderson does post a response and Elberse responds to that but be warned, this gets quickly into such exciting territory as defining what is the "head" versus the "tail." That must change how we view the head versus the tail. **I

Leading Learning and New Skills

Clark Quinn

This month on the Learning Circuits Blog - I asked some very leading questions If we have responsibility for informal learning, social learning, eLearning 2.0 , long tail learning , etc. If we really care about improving performance, then we need to recognize the scope of our Learning Responsibility and to broaden ourselves to go from Learning Objectives to Performance Objectives and Business Needs. If not, someone else from another business function will step in.

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Online Coaching

Tony Karrer

This is why most learning is long tail learning. The role of learning organizations around long tail learning is to provide tools, support, skill building so that learners can self-serve their learning. Recent examples for me are … Business side of professional speaking Aggregation technology Research on categorization / types of eLearning New Way of Learning In fact, if you run down my blog posts you could consider about half of these to be part of this.

Top 10 eLearning Predictions for 2010

Tony Karrer

Business’s lingering love of bureaucracy, process, and legacy technology has fallen completely out of sync with what people need to do their best. However, for people who are in the business of learning solutions , there are going to be growing opportunities to differentiate with content and solutions accessible from more devices. Organizations will need you to shift a it towards Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape.