SEPTEMBER 23, 2009
In the Business of Learning , I compared publishing and learning. Big publishers are having problems as the cost of distribution goes towards zero and as that brings along a ton of competition from the low end. But all major publications have limitations in that because of the cost, they have to go after large audiences and they need to stay at higher level topics. They can't afford to go into depth in niche areas because the costs would be too high for the return.