JUNE 4, 2014
The notion was what we irreverently termed the ‘Cosmo quiz’, those quizzes that appeared in Cosmopolitan magazine about “how good a Y” you are, where one takes quizzes and then adds up the score. What’s the business relationship? Like others, I have been seduced by the “what X are you” quizzes on FaceBook. I certainly understand why they’re compelling, but I’ve begun to worry about just why they’re so prevalent.