Foching up social media

E-Learning Provocateur

They are used for close air support, air interdiction, strategic bombing, interception, military escorts, transporting people and cargo, and even distributing propaganda. If your business doesn’t start running, it’s foched. Aviation is a good sport, but for the army it is useless. So declared General Ferdinand Foch in 1911, merely 3 years before the outbreak of World War I. To be fair, we shouldn’t forget the context in which the statement was uttered.

Foching up social media

E-Learning Provocateur

They are used for close air support, air interdiction, strategic bombing, interception, military escorts, transporting people and cargo, and even distributing propaganda. If your business doesn’t start running, it’s foched.

How your brand affects your learning solution

Growth Engineering

It’s an easy thing to overlook, or take for granted, but your brand has a significant effect on your business. When you have a brand that neatly sums up everything your business stands for, you also have a symbol that your learners can identify with.

What is an LXP and why do I want one?

eLearning 24-7

No surprise here, but gee-whiz how many content providers do you need that offer business leadership or Office 2016? I know of one foreign language provider who focuses on business with their foreign language content. It is a very successful propaganda technique, “just like you and me”, if I see that 1500 people like and rate high, Outlook 2016, I’m more than likely to go in and check it out.

How to Sell a LMS

eLearning 24-7

People like people that are similar, which by the way is a propaganda technique (Just like you and me) often used in advertising. If you are going to post this on your web site, make sure an inside salesperson is going to read it and respond – immediately or worse case during business day within 24 hours. . If you don’t then why are you still in business? One of my favorite movies of all time is Glengarry Glen Ross.

How To Add Realism To eLearning

The eLearning Coach

Realism also adds credibility to a training course, which is quite important to the busy, cynical, or tired employee. I think it’s important that these interviews do not come across as organizational propaganda. Adding realism to eLearning should improve learning transfer, which will prepare learners for situations they might really encounter.

If you build it, will they come?

eLearning 24-7

People are busy and will scan the e-mail after opening it, to see if there is benefit for them and/or valuable information. Utilize propaganda techniques. Advertisers use propaganda techniques all the time, actually every day you see any advertising. Many people believe that once they have implemented their LMS/LCMS that everyone will come running to use the system. Nothing could be farther than the truth.

e-Clippings (Learning As Art): EduPunk? Please tell me this is the start and not the end

Mark Oehlert

We need to bring the DIY spirit to the propaganda war as well. We are plainly witnessing a restructuring of the music and newspaper businesses, but their suffering isn’t unique, it’s prophetic."--Clay

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