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Writing books

Clark Quinn

A lot, obviously (7 books, numerous articles, this blog, white papers, …). Feedback you can trust. The old adage applies: you make more money giving it away; it’s a better business card! Finally, there’s your marketing editor to help get the word out and build sales. Do try to get a good editor.

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The Talent Magnet: How Learning Attracts and Retains Top Talent

PDG

The competition for talent has become more intense in the last few years; that’s great news for job-seekers, but a challenge for businesses. Loyalty, like trust and credibility, is difficult to earn and very easy to lose. Jason DeLeon is Associate Vice President of Sales and a consultant for Performance Development Group.

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6 Tips for Lead Nurturing through Email Marketing

Hurix Digital

You need to work on nurturing leads through the sales funnel to ensure that your leads convert into customers. Fast Fact: Nurturing your leads will lead to 50% more sales at a cost that is 33% less than non-nurtured leads. Build trust with your leads and position yourself as an industry leader by including related content, such as.

Market 40
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Digital content can target varied objectives

Aptara

While once downloading a PDF white paper was the height of sophistication, interactive features and new formats have revolutionized the field again. This is because in a field where every competitor is offering online materials, the firm with the best ones may be the business of choice for curious viewers. aptaraeditor.

Digital 40
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In B2B spaces, content richness draws buyers' eyes

Aptara

Getting attention quickly and making a fast sale is an acceptable process in B2C markets, but when companies are selling to one another, there is an increased lead time, nearly all of which is devoted to research. Business 2 Community contributor Darren Faber recently explained some of the theories behind creating materials in the B2B space.

Content 40
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The Best eLearning Websites to Bookmark

LearnUpon

The eLearning Guild is considered the oldest and most trusted source of information for eLearning professionals. They work with industry analysts and leading practitioners to bring you case studies, presentations, white papers and research reports all about eLearning. Harvard Business Review. The eLearning Guild.

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The Importance of Upskilling Employees (+Benefits, Examples)

WhatFix

Keeping up with the pace of digital transformation is a significant employee training challenge for every organization, as technology not only brings powerful business opportunities but also creates challenges and skill gaps for the current workforce. WHITEPAPER Upskilling Clicks with Digital Adoption Platform Download the white paper now!