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Understanding Video File Types: Codecs, Containers, and Outputs

TechSmith Camtasia

Make a video in Camtasia today! What are the different types of video formats? There are many different types of video formats you can use. Here are some of the most popular options: MP4 (MPEG-4 Part 14) is the most common type of video file format. How do I know the format of a video file?

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How To Get Over Your Fear And Press The Damn Button with Brian Fanzo

TechSmith Camtasia

Brian stressed that his signature phrase, “press the button” means embracing something that you want to do to better yourself or your businesses – and sharing that with the world. “My business and my personal life would not be where it is today if it wasn’t for video.

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Why Viewers Start and Stop Watching Videos

TechSmith Camtasia

If you’ve ever seen watch rates plummet and wondered why, or if your videos are struggling to get traffic, brushing up on your video consumer behavior knowledge might help you find some solutions to your video-watching problems. The other common cause of stopping a video is competition for the viewer’s attention.

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Camtasia Small Business Test Drive: Week 2

TechSmith Camtasia

We're turning the corner to the second week of the Camtasia Small Business Test Drive ! This week each business created their first (or in some cases, second or third) screencast and sent us an exmaple. They also shared with us a little about their process, how they prepare and edit their videos, what challenges they faced, etc.

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How to Look Professional On Camera

TechSmith Camtasia

Oftentimes with business owners we see the “ I know my content so well I don’t need to write it down” syndrome. This will vary depending on your business and your location, but here are some things to consider…. If you find yourself shooting video outside you’ll want to be aware of brightness, darkness, and busy streets.

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The Ultimate Screen Recorder Comparison Guide (Free and Paid Options)

TechSmith Camtasia

Its starting file format is MKV, which, while a standard video format, cannot be uploaded to sites like YouTube. While there is a several step process that can be done to record to MP4 and other formats, it can be tedious. Otherwise, you’d need to convert your video to a more widely accepted format using other software.

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Content Marketing 101

TechSmith Camtasia

And don’t discount the growing field of video marketing which allows for personable branding and a face-to-face interaction. Videos are again very shareable, and, when done right, make businesses look highly professional. However, just tossing a video up onto YouTube isn’t going to do the trick. Indeed | Job Trends.

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