The Success and (some) Failures of Gamification in Training and Learning
NOVEMBER 3, 2016
Gamification has received a lot of attention in the recent times, in both business and education. Companies are leveraging gamification as a strategy to engage consumers and clients with interesting game-like mechanisms and incentives for the purpose of promotion, marketing, engagement, and customer loyalty. Though they might sound similar, but games and gamification are different. We carry our address book, e-mails, notes, calendar and so on, in one smartphone.