Excellence in Customer Training: A Roche Case Study
JUNE 4, 2014
In markets where the products being sold are highly complex, customer training is essential to help make the sale and retain customers. That’s why a huge component of a large product launch is often a refreshed approach to customer training. Sadly, our industry focuses on “corporate learning” that helps the sales rep or the support technician, but neglects the needs of the customer. What should the customer know, do, or believe?