The Heinz Ketchup Case Study

Jay Cross

My midterm exam in Marketing Management at Harvard B-School was the Heinz Ketchup Case. The case included the demographics of buyers, the geographic spread of the market, and all manner of information about packaging options. The case asked the classic question, “What would you do?” The brand managers and UI designers at Google, Yahoo, Facebook, and other consumer web services need to learn this lesson.

How to Grow Your Email List with an Email Challenge and SEO Course Case Study with Brendan Hufford


Learn how to grow your email list with an email challenge and SEO course case study with Brendan Hufford from 100 Days of SEO in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. Searching Facebook groups is a terrific way to find what problems your customers face and how to best solve them. You can just say, I do all of this stuff on Facebook, and then just run ads to your Facebook Ads thing. People hop into a Facebook group.

Spotlight On…SHARP Digital


You can find us on Facebook. Blog Case Studies Why EduMeWelcome to the latest edition of our blog series about the companies and people who are using EduMe to motivate and empower people so that they have an improved skill set and are better set up for long-term success in life. This time we're hearing from SHARP Digital.

Two Good: Why Social Learning And Microlearning Make A Great Combination

Adobe Captivate

You do that pretty much every day in some way or the other – when discussing a problem or challenge to a colleague or a friend, as part of a group discussion, when interacting with others in a conference, or when using online social media channels like Facebook, Twitter, LinkedIn, and so on. Most social media posts and information pieces have a specific focus and so is the case with microlearning nuggets.

Spotlight on… Machmade Ltd


We are also active on YouTube and other social media channels like Facebook and Twitter. Case Studies BlogWelcome to the latest edition of our blog series. It’s all about the companies and people who are using our platform to make sure their workforce is operating at its very best. This time we're hearing from Machmade Ltd (a licenced Dyno Rod franchise). Name: Reg & Neil Illingworth (Owners) Company: Machmade Ltd Location: Liverpool, U.K.

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Spotlight on. AMG Services


We’re also active on YouTube and other social media channels like Facebook and Twitter. Case Studies BlogWelcome to the latest edition of our blog series about the companies and people who are using EduMe to achieve Workforce Success , by empowering and motivating their people. This time we're hearing from AMG Services Ltd (a licenced Dyno Rod franchise).

Here’s How elearning Helped Facebook Create Super Clients


This spring, Facebook dipped its toe into eLearning waters with Blueprint, a business management portal to teach small businesses and brands how to effectively utilize Facebook’s marketing tools. But Facebook didn’t launch Blueprint out of the goodness of their hearts. In the case of Blueprint, Facebook is creating super clients that understand how to use Facebook to grow their businesses. Design education Featured Blueprint elearning facebook

Cammy Beans Learning Visions: Using FaceBook

Learning Visions

Tuesday, June 19, 2007 Using FaceBook Im trying to expand my horizons a bit these days and have been taking a closer look at a whole bunch of tools out there, including SecondLife and FaceBook. FaceBook seems like such a student-world application, and yet folks say more and more "grown-ups" are using it. There was a great NYTimes article a few weeks ago about a mom signing up for a FaceBook account, completely appalling her teenage daughter. (Id

Cammy Beans Learning Visions: Facebook for the Enterprise

Learning Visions

Wednesday, June 27, 2007 Facebook for the Enterprise Im still mucking around in Facebook, trying to get it. Found this article, via Alec Saunders : Facebook for the Enterprise = Facebook. Provides some real examples of how business-folk are using FB; compares Facebook (emotional attachment) to LinkedIn (static resume). Cammy Beans Learning Visions Musings on eLearning, instructional design and other training stuff.

Cammy Beans Learning Visions: My Facebook has Tipped

Learning Visions

Monday, December 01, 2008 My Facebook has Tipped Malcolm Gladwell says that everything has a Tipping Point , that point at which a virus goes epidemic, when the hip new thing goes mainstream. Well, my Facebook world has just tipped. Has your Facebook tipped? Posted by Cammy Bean at 12:10 PM Labels: facebook 11comments: Janet Clarey said. how cool that your mom is on facebook. I need to figure out what this facebook thing is all about."

Cammy Beans Learning Visions: Getting Pysched for FaceBook

Learning Visions

Monday, June 25, 2007 Getting Pysched for FaceBook Im definitely feeling out-of-my element in this whole FaceBook thing. I now have five friends (in case you were wondering). And Ive joined a group: FaceBook for Business in which Ive posted some questions, gotten some answers, and been asked to participate in a beta test for a FaceBook widget. FaceBook is in transition, thats for sure.

Cammy Beans Learning Visions: Is Facebook the next Microsoft?

Learning Visions

Thursday, July 26, 2007 Is Facebook the next Microsoft? Have you seen this article from TechCrunch: Could Facebook Become The Next Microsoft? Posted by Cammy Bean at 12:14 PM Labels: facebook 2comments: Davidsaid. Its just a matter of time before someone new buys Facebook. People use Gmail or Reader as stand alone offerings, by comparison everything in Facebook is interlinked." The author sees a future where Facebook replaces the OS.

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Clark Quinn

Serena is Serene about Enterprise Facebook. Discusses Serena software's use of facebook and social media. Great case study information. GE’s Enterprise Collaboration Backbone | Collaboration 2.0 |

Cammy Beans Learning Visions: Half of Companies Blocking Facebook

Learning Visions

Wednesday, August 22, 2007 Half of Companies Blocking Facebook Christy Tucker has been musing on Social Networking as LMS: Problems and Opportunities. This August 21 article posted by Sharon Gaudin in Information Week reports that Half of Companies are Blocking Facebook: "Employers are increasingly blocking access to Facebook because theyre concerned about the time wasted and the information leaked when workers use social networks on company time."

How Social Learning is Powering Up Today’s Workplaces


Techcrunch Study : Many senior executives like to talk the social media talk. It also includes some interesting tips for using Facebook and Twitter effectively in formal programs. Social Learning Examples in the Workplace : This article provides a quick overview of some of the most interesting examples of how organizations are using social media for social learning at their workplaces (also includes links to original case studies). THE QUOTE.

6 Ways to Add Sizzle to Your Classroom

Learning Rebels

Complete a case study, fix a broken item, create something – actually having people apply the skills they are studying will create a stronger sense of connection with the material, strengthening retention. You can do this using a variety of very easy to use (and set-up) tools – Free tools such as Diigo , Tumblr , FaceBook, Blogger, PBWiki or Enterprise tools such as SharePoint, Jive , Yammer or SocialCast.

#GivingTuesday 2017 Recap – What Worked and What Didn’t


According to the Giving Tuesday Facebook Page, Giving Tuesday 2018: **$274 million raised online. **2.4 Here are the numbers in nifty, shareable graphics: Case Studies – What Worked . She continued: “I utilized our social media ambassadors by making a job description and emailing at least 3 times prior to Tuesday and relied on them to really push out to their friends and followers and we utilized Facebook to post our info.”. Did Facebook Fundraising Work?

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Cammy Beans Learning Visions: The Real World, SecondLife and FaceBook/MySpace

Learning Visions

Tuesday, July 10, 2007 The Real World, SecondLife and FaceBook/MySpace Over the past few weeks Ive conducted about 17 interviews with current college students and recent graduates. Everyone who has graduated from college since 2005 has a FaceBook account. Im not sure how this relates to danah boyds recent blog article on Viewing American class divisions through FaceBook and MySpace. A few people commented that MySpace is too garish; the FaceBook look and feel is more classic.



Techcrunch Study : Many senior executives like to talk the social media talk. It also includes some interesting tips for using Facebook and Twitter effectively in formal programs. Social Learning Examples in the Workplace : This article provides a quick overview of some of the most interesting examples of how organizations are using social media for social learning at their workplaces (also includes links to original case studies). THE QUOTE.

How to MOOC: Social Media in the Corporate Classroom, Part 2

Your Training Edge

Blogging is well suited for courses in which learners need to reflect on and respond to content, such as case studies. Facebook, aka social networking. Facebook is the prime place for people to connect, and studies have shown that college students (i.e., those entering the workforce) prefer using Facebook to discussion forums hosted within an LMS. Many MOOCs have Facebook pages set up either by the instructors or by groups of ambitious students.

How to Blend Education and Social Technologies


Not a day goes by that we don’t hear a company beg us to “like” them on Facebook, and now educational institutions are very much jumping on board the social train – and with good reason! There are plenty of more possibilities here, and I’m sure there are current case studies indicating the success and challenges of the different approaches. Who knows, maybe we’ll eventually be running classroom learning management systems on Facebook!

How to Save ‘Social Learning’ Before We Destroy It


That’s simply not the case, and we completely miss the point and value of social learning the more we allow that misconception to take hold. Case studies started to come out sharing stories of programs that focused on the learning potential that could be harnessed when you focused on connecting learners with each other as opposed to a more formal top-down approach. Social Learning is a term that is rapidly spreading throughout the learning and performance field.

Saje Natural Wellness Elearning Journey


In the case study we take a look at: – How Saje transitioned their training from a booklet to elearning. Follow Saje on Facebook, Twitter and Instagram @SajeWellness #SajeEssentials. One of the biggest challenges faced by high growth retail businesses is scaling in way that maintains culture. Having effective learning practices is key to maintaining a consistent and exceptional brand experience.

Employee Engagement: Learning From Leading Tech Companies

Your Training Edge

Facebook. According to Mike Welsh , L&D partner and people engineer @Facebook, Facebook’s key L&D objectives are to promote respect and foster a culture of continual learning. Facebook offers various benefits to their employees that provide personalized experiences in learning and development. Facebook is well known for their effective and personalized L&D programs. One such is the Facebook FLiP – Facebook Leadership in Practice.

This Week in #TalkTech: Video Storytelling, Brain Games, and Idea Sharing

Bottom-Line Performance

This compelling case study gives us tips for designing games for maximum cognitive results. On Facebook alone, we post about 16 billion words. Studies have found that communicating to someone else forces you to pay more attention and learn more. #TalkTech is the “flipped” approach to Twitter chats We publish all the topics a few hours before the chat so you can show up at 3 pm EST / 12 pm PST on Thursdays ready to discuss.

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Cammy Beans Learning Visions: The Gin System

Learning Visions

Monday, July 02, 2007 The Gin System As Ive been trying to sort out the role of FaceBook lately, I cant help but wonder "wheres the content?" It seems to me that FaceBook is a great networking tool. In the case of an emergency, they can text message every parent at the same time. It seems to me that a system like this could provide some of the networking that FaceBook provides -- within an organization -- and provide a lot of content.

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Let Learners Sleep on It

Integrated Learnings

Studies of memory consolidation and sleep. Over the past several years, sleep researchers and neuroscientists have studied a process called memory consolidation, in which our brains integrate newly learned knowledge into long-term memory. For example, researchers from the University of Haifa published a study in Nature Neuroscience in 2007 in which study participants who took a 90-minute nap after learning a task improved their ability to perform the task again later that day. Recognizes Digitec Interactive as Top LMS Company for 2013

Association eLearning

Learn more about the best-in-class Learning Management System by reviewing our LMS case studies. Share this on Facebook. Digitec Interactive has been named on Training’s Top 15 Learning Portal Companies Watch List for its Learning Management System (LMS), Knowledge Direct.

Gamification of Learning and Instruction Theory Into Practice Blog Tour

Kapp Notes

This new book covers case studies, provides worksheets and gives the information needed to take theory and turn it into practice. And a Facebook page for the tour, stop by and give it a LIKE:). I am kicking off another blog book tour and am excited to be able to “go” on another tour. We are starting it today as ASTD and I kick-off a 10+ stop blog book tour for the ASTD co-published book The Gamification of Learning and Instruction Fieldbook: Theory into Practice.

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Five Tips From Stacey Harmon for Integrating Snagit into the Getting Things Done Framework

TechSmith Camtasia

Fortunately, she found an alternative with the help of Facebook marketing guru, Mari Smith : After installing the trial, it was smooth sailing. “My philosophy,” Stacey shared, “is that people learn best from case studies. Organizing Thoughts and Case Studies. I use Snagit to capture/document screen captures of case studies that I then save to Evernote via the Snagit Evernote button for future reference or use.

How to Easily Create Powerful Customer Education

Spark Your Interest

In some cases, you can transform customers into expert users of your service or product. Case studies of similar people and how they solved a problem using your service or product. And they are very different from Facebook or LinkedIn.

Studies Find Captions Improve Engagement with Online Video

3Play Media

Several studies show that captions improve engagement from users with online videos. Research findings from Verizon Media, Facebook, and several universities reveal that captions help viewers to stay focused and to comprehend more information. The studies reveal that captions are beneficial on an educational and a marketing level as they provide a better overall user experience for everyone, not just those with disabilities. Industry Studies Show the Power of Captions.

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Cammy Beans Learning Visions: Name That Tool

Learning Visions

Friday, May 01, 2009 Name That Tool I just got a FaceBook query from someone and I thought you all could help: Im looking for a tool you might have come across, but I dont even know what product/programming group it belongs to. I am FaceBook Query Guy. In turn, we can correlate that with competencies (or in our case program learning objectives) which in turn point to learning tracks. "If

Tony Bingham Opening Session #ASTDTK12

Learning Visions

Sharing lots of stats…800,000,000 on Facebook, iphone sales, tablet sales, etc. Seth Godin “if you wait until there is another case study in your industry, you’re too late.” – we need to di it now. These are my live blogged notes from the opening session at ASTD’s TK12 in Las Vegas. 2012 is the year of collaboration. Why now? Opening video produced by video – Search on in 2011 – the year in review. 2011 was the year of…” – go Google it and watch it.

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Instructional Storytelling: How to Use the Hero’s Journey for Training


Share on facebook. Facebook. Case Study: Lord of the Rings as Learning Theory. Share on twitter. Twitter. Share on linkedin. LinkedIn. Share on email. Email. Even if you aren’t familiar with the term “hero’s journey,” you’ll recognize the premise.

Introducing Knowledge Direct NOW

Association eLearning

View more case studies like these and find out how you can get results NOW. Share this on Facebook. Is your membership growing or declining? Did you know that the #2 reason people join associations is for education? If you are looking for a member benefit that truly drives engagement and loyalty, why not offer eLearning, NOW? Digitec is now offering our award-winning learning management solution for $599 a month , with no start up fees and no contract.

How Starbucks is Using LearnDash


To help facilitate this they use BuddyPress , a free software package that can be plugged in to WordPress to create a social networking site similar to Facebook. If you are interested in learning more about WebDevStudios’ work, then I encourage you to check out this in-depth case study on their WordPress & LearnDash implementation. The versatility of WordPress and LearnDash make for an attractive option to large companies with mission-critical training needs.