Case Study of Magoosh: How to make a dent in a competitive market?


Between 2014 and 2019, the global test prep market grew at a CAGR of 7%. Inspired from an old Persian word for ‘learned’, Magoosh has taken the test prep market by the storm. Their product development strategy, the business model they chose, after-sales value to the learners, .

Video Case Study: Training Drives All Things Forward at Werner Co.


Investing in training and eLearning seems counterintuitive for channel marketers, but eLearning is the new marketing. Marketing Strategy Manufacturer Sales Training Case Study


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Reflection in action: A case for case studies amid COVID-19

CLO Magazine

The case study method, as a genre of teaching, injects an interactive element into an analysis of the past. By transforming the past into a pliant subject of study, we affirm our ability to shape the future to meet our aspirations. There is a retrospective aspect to learning.

Excellence in Customer Training: A Roche Case Study

Bottom-Line Performance

In markets where the products being sold are highly complex, customer training is essential to help make the sale and retain customers. Sadly, our industry focuses on “corporate learning” that helps the sales rep or the support technician, but neglects the needs of the customer. This is where the worlds of training and marketing intersect. Sales reps find that effective customer training becomes a competitive advantage.

Microlearning Case Study: Manufacturing (Sales Reps)


q.MINDshare Helps IPG Sales Reps Move Customers Through the Buying Cycle. Packaging industry leader Intertape Polymer Group ® (IPG ® ) made a significant investment in its “sales playbook,” which was built using SAVO’s sales enablement platform. q.MINDshare is the company’s playbook reinforcement strategy, driving outstanding results by keeping best practices and important product knowledge top-of-mind with sales teams. Click Here to Download this IPG Case Study.

How To Create Successful Video Training Content (A Case Study)

TechSmith Camtasia

Organization: SoftwareONE Industry: IT Service Management Challenges: Cost, resources, updating training materials, scalability, creation, time to market, multi-language training Solution: Create and share video training content with TechSmith Camtasia and Snagit. As a global company, SoftwareONE had to find a more cost-effective, efficient, and scalable way of training new hires and sales reps. Finally, I hope you found this case study helpful!

The Heinz Ketchup Case Study

Jay Cross

My midterm exam in Marketing Management at Harvard B-School was the Heinz Ketchup Case. The case included the demographics of buyers, the geographic spread of the market, and all manner of information about packaging options. Sales were steady and growing. The case asked the classic question, “What would you do?” You, the student, had just been appointed brand manager (we called it product manager back then) for the iconic red condiment.

Case Study: Global producer of hand, power and electronic tools


About the Organization: The organization serves a range of markets, including automotive, aerospace, electronics, energy, industrial, and consumer retail. The group manufactures and markets more than 30 leading tool brands. They are a multi-billion-dollar operation with over 8,000 employees. Organization Needs: The organization had new management that wanted to rebuild and revamp its talent development function.

eLearning ROI Case Study: How To Maximize Your Returns

EI Design

I share an eLearning ROI case study that demonstrates how L&D teams can improve and maximize the ROI of corporate training. How To Maximize ROI In Corporate Training: A Case Study. While we use Kirkpatrick’s model of training evaluation and Kirkpatrick–Phillips evaluation model of training as the baseline, we have enhanced this further through a combination of practical approaches and tips highlighted in the eLearning ROI case study given below.

Surprising Course Failure Case Study Transforms into Monetized Content Expert Business with WordPress Ecommerce and WooCommerce Pro BobWP


Surprising course failure case study transforms into monetized content expert business with WordPress ecommerce and WooCommerce pro BobWP (Bob Dunn) in this episode of LMScast hosted by Chris Badgett of LifterLMS. He and his wife Judy ran a marketing agency focused on print. Moving into more affiliate marketing through his blog at was a way Bob was able to monetize his business without having to sell courses. They have this affiliate marketing summit.

Case Study: Greenlight Planet & EduMe - Driving salesforce productivity & engagement


How did an innovative FMCG company increase its agents’ sales by 116% ? Greenlight Planet’s sales agents provide a direct link to its customers. The sales agents receive in-person onboarding training when they join Greenlight Planet. EduMe was implemented to increase sales and to help Greenlight Planet manage multiple process improvements that were happening at the same time, such as new software for agents. Sales agent, Greenlight Planet Kenya How can I try EduMe?

Case Study: Waterstones Academy – Goal-Based Learning for Booksellers

Rob Hubbard

Marketing and communications that kept staff informed and involved in the project from the outset. Evaluation – including sales statistics, completion rates, user and manager comments which allowed us to demonstrate that the learning was meeting organisational objectives. We were thrilled this month to win Silver at the 2013 eLearning Awards in the ‘Best eLearning Project (Private Sector) for a project that we did with bookseller, Waterstones.

How to Grow Your Email List with an Email Challenge and SEO Course Case Study with Brendan Hufford


Learn how to grow your email list with an email challenge and SEO course case study with Brendan Hufford from 100 Days of SEO in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. Brendan has a lot of experience as a course creator, an SEO professional, and a marketer. Chris and Brendan break down key strategies to build your SEO, and what it takes to build a strong marketing arm for your course building business. I need help with marketing.”

Online Course Promotion: How Long Does it Take? A 6 Month Case Study

Academy of Mine

After all, if it was easy, everyone would do it and the market would be flooded with competitors right? A 6 MONTH CASE STUDY. In the 6 month chart seen above our member went from zero to around 3500 views / month (and generated about $3000 in sales in June alone). We’ve used this case study as an example because many of you will find yourself in a similar situation. Promoting an online course takes a lot of time.

Why virtual product launches can help you sustain business momentum


During the pandemic, Fritz Hansen has experienced a significant increase in sales. The internal virtual product launch and company kick-off are the first step for Fritz Hansen to reach its sales channel partners with online product launches.

Achieve Your Training Goals with Articulate Storyline: 4 Case Studies

CommLab India

The four case studies presented in this blog will show how Articulate Storyline was instrumental in achieving the varied learning goals of organizations. Case Study 1: Engaging Online Sales Training with Articulate Storyline. Requirement: A multinational manufacturer and marketer of laboratory scales and analytical instruments needed to train its sales force dispersed across various countries on the situations they come across when meeting clients.

Using Games to Improve Product Knowledge

Knowledge Guru

In the case of organizations with a large amount of products to sell, this means making it easier to acquire foundational knowledge. As you consider the best way to help learners with product knowledge, consider these examples from Knowledge Guru customers: ExactTarget needed sales and support teams to know all the product facts, terminology for the launch of MobileConnect. They also wanted to teach the basics of mobile marketing.

Serious Games + Smart Implementation = Win! (Free Webinar)

Knowledge Guru

These organizations come from a variety of industries (technology, financial services, healthcare) and used the games within diverse functional areas (new hire training for sales reps, product knowledge for sales and support reps and process training for HR associates). Read the Case Studies… If you saw me present at DevLearn 2015 or ATD International 2015 , you have already heard these case studies. Case Studies Serious Games white paper

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Meet the CLO Advisory Board: Judy Whitcomb

CLO Magazine

I am particularly proud and fortunate as a human resources and learning executive to have had so many opportunities to lead business functions in finance, operations, marketing and sales and in the airline, financial services and health care sectors.

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Email Marketing Funnel Hacks to Drive More Online Course Sales


Guaranteed, email marketing is one of the best ways to make actual sales from your online course. There are helpful strategies and “hacks” that you can utilize to get the best from your email marketing funnel. Choose a Superb Email Marketing Platform.

eCustomer Relationship Marketing (eCRM)

Dan Keckan

eCRM (electronic customer relationship marketing) helps companies maintain and improve relations with customers by utilizing customer data through an electronic system. In this article, we will analyze eCRM, how it works, and its case studies.

GroundTruth Leverages Docebo to train extended enterprise with ease


My role gives me the wonderful ability to get beyond the tech-support, implementation and hear directly about their customer success and sales processes. Leah, Sean and Jess were the envoy from GroundTruth (previously XAd), an innovative and fast-paced location-based marketing and data company. The early idea was that they could collect relevant data about an individual based on their location, and use that data to cut out irrelevant marketing. “I

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Unleashing Superheroes Case Study: Richard Culpin

Growth Engineering

Without further a do, meet our very own sales superhero Richard Culpin ! My daily tasks include: sales, product demonstrations, training new customers, supporting existing customers, managing all contracts and renewals, creating project plans for product launches, managing our sales qualification certification process and much more. I studied Law at university, but before this I worked at a sales company selling franking machines.

15 performance questions L&D should ask (before running)

Learning Wire

In the Automotive case study below you’ll find 15 performance questions L&D needs to ask before moving to delivery mode. Case study – the 15 performance questions L&D must ask before delivering. Business transformation case. As current car-knowledge and sales-skills are no longer adequate to perform their Academy has been tasked to develop & deploy a global sales program. Especially since marketing will start in 4 months time.

Meet the CLO Advisory Board: David Vance

CLO Magazine

My hope is that they’ve ramped these up, they’ve publicized them, they’ve marketed them, and they need to be gathering data on those. And once you have a plan agreed upon, then you’ll execute it with discipline, just like your colleagues in sales or manufacturing.

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How Does LMS Selection Work? This Case Reveals All

Talented Learning

With 13 years in LMS sales and now nearly 3 years as LMS selection consultants, we’ve been directly involved in $65,000,000 worth of LMS selling and buying. So fasten your seatbelt and read on, as I share a recent story about of the hyper-competitive nature of the LMS market, and the logic needed to identify, compare and choose the ideal solution. One of today’s hottest LMS market segments is continuing education. In this particular case, price and prudence won.

Customer Experiences that Bridge the gap Between Sales and Growth

Infopro Learning

Providing quality customer experiences is a huge competitive advantage in today’s market. Recent studies have shown that returning customers spend as much as 67% more than first time customers (2). This also helped improve both sales and the number of customer resolutions.

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American Tire Distributors shares its microlearning success story

CLO Magazine

The automotive and tire service industry is getting more competitive, and they wanted to be sure their sales team and franchises had the tools and knowledge to deliver value to customers, said ATD Chief Operating Officer Owen Schiano: “Training has to be an important part of that business strategy.”.

Building on Future Success

Engage in Learning

Company employees have skills across a range of fields, including land buying, planning, design, surveying, engineering, purchasing, construction, sales and marketing, public relations and customer service. Case Studies ConstructionIntroducing the customer.

Spotlight on… Machmade Ltd


We are involved in safety meetings, operational excellence, financial, marketing, social media, sales and business development as well as HR, recruitment and customer service. Case Studies BlogWelcome to the latest edition of our blog series.

4 Reasons Why You Need Sales and Marketing Alignment for Virtual Selling Success


When the business world shifted from in-person to virtual this year, B2B sales changed too. What we discovered was a new focus on the importance of sales and marketing alignment. Reason 1: Marketing is the glue that makes sellers effective.

The Myth of “Micro-Learning”

Bottom-Line Performance

Sales. She is a pure artist, which is GREAT when we are designing games; challenging when we need her to focus on marketing collateral. Blended Learning Case Study emerging trends and technologies Knowledge Guru Learning Trends Bottom-Line Performance micro learning self-directed learningThere’s a new buzz phrase going around town these days in the L&D and talent development communities. That phrase is “micro-learning.”

How Associations Bridge the Skills Gap With Digital Badges

Talented Learning

In this case, the badge automatically renews for one year. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. NWFA University uses digital badges to recognize the completion of a series of courses, or a learning path in a certification track for specialization in either Installation or Sales. Co-authored by Linda Bowers, CTO, WBT Systems.

How Associations Bridge the Skills Gap With Digital Badges

Talented Learning

In this case, the badge automatically renews for one year. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. NWFA University uses digital badges to recognize the completion of a series of courses, or a learning path in a certification track for specialization in either Installation or Sales.

The Top 10 Most Important Sales Skills

Ed App

Sales is a cutthroat industry and it takes those armed with the most important sales skills to stay ahead of the competition. And as a sales manager, it’s your responsibility to ensure that your team is set up for real success. Customer demands and the market are ever-evolving.

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Interview BNP Paribas Asset Management: Digit’learning, an upskilling tool with gaming elements


Developed by Coorpacademy and co-created with the company’s marketing department, the platform offers several training courses on BNP Paribas Asset Management’s financial products. We sat down with Sylvie Vazelle-Tenaud, Head Of Marketing For Individuals , Advisors and Online Banks , and Camille Lafon, E-Marketing Manager , who were kind enough to answer our questions.

10 Ways Marketers Can Create Sales Content That Actually Gets Used


If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Sales enablement has never been more important than it is today. Today’s competitive economy—and the new requirements of virtual selling —have increased demands on marketers.

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