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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
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Navigating Change: The Essential Guide to Change Management in the Workplace

BizLibrary

Change is inevitable in the ever-evolving landscape of today’s workplace. Whether it’s technological advancements, organizational restructuring, or shifts in market demands, businesses must adapt to survive and thrive. However, managing change effectively is often easier said than done.

Change 52
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What Change Does Diversity Training Bring to Business?

Infopro Learning

The modern workplace is rapidly changing. These recent changes are only expected to continue and along with these changes comes new challenges. They are also 70% more likely to capture new markets (5). It is no secret the way organizations operate and how employees work is changing. Final Note.

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More Marketing Malarkey

Clark Quinn

So here’s yet another post about more marketing malarkey. In it, I point out that the myth about attention span came from a misinterpreted study, and that our cognitive architecture doesn’t change that fast. We’re segueing into tawdry marketing malarkey here. This is just more marketing malarkey.

Market 310
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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that. Data is the fuel that powers your ABM engine.

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Gamification: 4 Benefits in Marketing

CommLab India

T he world of marketing is always changing. All this requires a blend of a thorough understanding of market trends, your competition, and the ability to take risks. Marketing also centers around creativity and innovative strategies. Marketing also centers around creativity and innovative strategies.

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In an Employers’ Job Market, It’s Time for New Marketing Messages

WBT Systems

Over the past year, the job market has changed. No longer a job hunters’ market, it now favors employers. Your association’s marketing messages must also change to reflect the new job market and workplace…

Market 66
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Going to Market Smarter in the New Economy

To succeed, you must change the way you conceive and build new products as a digital business. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. Download the report today to discover more!

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Guide: Your Talent Acquisition Roadmap for 2023

Although the pandemic changed the way many of us work, recruiting is still cyclical, with predictable annual patterns that TA teams can use to their advantage. Updated with the latest labor market data for 2023, our popular annual roadmap offers a look at this new era of recovery recruiting.

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Use Chaos to Build a Stronger Organization

Speaker: Stacey Harris, Chief Research Officer & Managing Partner at Sapient Insights Group

She’ll discuss the emerging trends in the Learning technology market, and how these exciting new approaches to creating micro, adaptive, and personalized content is changing the face of workforce development while creating strong connections to business outcomes.

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Virtual Sales Coaching 2.0: How Time-Shifted Video and AI are Changing the Game

Speaker: Jonathan Carlson, Senior Director of Marketing, and Jake Miller, Senior Product Marketing Manager at Allego

Join marketing power duo, Jonathan Carlson and Jake Miller, who will walk you through the current state of sales coaching and the tactical changes that can help you thrive in a remote world. How enhancements in artificial intelligence are changing the coaching game. But it doesn’t have to be this way. And much more!

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

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Modernizing Hiring: The Rise of Contingent Recruitment in 2024

The job market is changing fast, and to stay ahead, your hiring strategy needs to be flexible. Embrace the future of recruitment and watch your company thrive in the face of economic changes. With recent economic shifts, more companies are turning to contingent workers for their adaptability and cost savings.

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Expert Insights: Your 2023 Guide to EX, CX, and Technology

Speaker: Colin Taylor, CEO & Chief Chaos Officer at The Taylor Reach Group, Inc

As a result of these changes, new challenges have emerged, requiring contact centers to undergo major transformations. He will share with you: Market research on the shifting labor market. Adoption and innovation are swift and ongoing. How to apply 2023 technology trends to your company's current demands.