CLO Phillips ROI Sales 
CLO Magazine
JULY 12, 2018
Instead, they call for showing the alignment of learning to business goals, focusing on easier-to-measure participant reaction, amount learned and application (levels 1, 2 and 3, respectively, of the Kirkpatrick Model/Phillips ROI Methodology) and finally focusing on employee engagement with learning (consumption of learning and completion rates).
CLO Magazine
SEPTEMBER 28, 2018
The return on investment concept for learning has been around since Jack Phillips introduced it about 40 years ago. Here is an example from an email I received: “Anyone who is involved in the business world is familiar with the concept of ROI. The definition of this financial ROI is not the same as the learning ROI.
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CLO Magazine
DECEMBER 7, 2018
We continue October’s discussion this week on ROI (level 5) and impact (level 4). Some argued ROI was unnecessary, too confusing or just too complicated. Here we will focus on why impact and ROI are so important. Here we will focus on why impact and ROI are so important. What difference does learning make?
Limestone Learning
MARCH 28, 2024
PT: The Relationship of the CLO to the CFO Influencing the CFO is paramount, particularly for the Chief Learning Officer (CLO), whose initiatives often face scrutiny during cost-cutting measures. Phillips, Ph.D., Why your sales team needs to follow a structured sales process. Tuesday, April 2, 2024, 12 p.m.–1
Docebo
JUNE 2, 2019
Panel discussion with learning leaders from PPD, Explorance and Verizon and also Patti Phillips from the ROI Institute covering how to measure and demonstrate the value of L&D. Use an impact map to present learning ROI – a map of L&D’s strategy and the business outcomes e.g. this training leads to this outcome.
CLO Magazine
FEBRUARY 11, 2019
On the measurement side, I am thinking of Don Kirkpatrick, who gave us the four levels, and Jack Phillips, who gave us isolated impact for level 4 and ROI for level 5. Of course, there are many more, such as Ken Phillips and John Mattox, and I apologize to all those whom I have not mentioned.
CLO Magazine
APRIL 28, 2020
Application, Impact and ROI. For years, surveys of learning professionals have shown plans to significantly increase higher-level measurement (level 3 application, level 4 impact and level 5 ROI). We should use these tools to drive application rates and impact higher, leading to better ROI. Optimization.
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