Associations: Solving the Skills Gap with Digital Credentials
WBT Systems
APRIL 25, 2017
Success depends on the ability to create value for their brand. Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Established in 1917, AOTA has 60,000 members interested in improving the quality of occupational therapy services.
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