7-Steps to Creating a Coaching and Mentoring Program Three: Implementation
Your Training Edge
JUNE 15, 2017
Your coaching or mentoring program is now well designed. Just as your organization markets its products and services to its clients, you must market your coaching program to your clients. First, determine who your target audience will be for both coaches and proteges. If the entire organization makes the cut, focus your marketing on the benefits for the organization, the coaches, and the proteges. Think about your coaching program in the same marketing terms.