Learning by Watching: Social Cognitive Theory and Vicarious Learning
JANUARY 7, 2015
Have you ever stood in front of a machine, with little or no idea about how to operate it – say at a self-check-in counter at an international airport that has its default language set to Dutch, or in front of a self-service kiosk for a tram that requires you to input information and money to print your ticket? What is Social Cognitive Theory? Personal factors includes mental cognition: personality, self-efficacy and motivation of the learner.