Learning by Watching: Social Cognitive Theory and Vicarious Learning
JANUARY 7, 2015
Rather, we have stated this example to prove a point: that observation is an intrinsic human technique to learn unfamiliar tasks or behaviors – something that has been theorized by the psychologist Albert Bandura as what he called the ‘Social Cognitive Theory’. What is Social Cognitive Theory? Bandura’s social learning theory stresses the importance of observational learning, imitation and modeling.