Communities of Practice Folksonomy Knowledge Worker Social Media 
Jay Cross
NOVEMBER 15, 2009
A social media consumer, HBS professor, MIT research scientist, and author, McAfee focuses on how emergent social software platforms are benefiting enterprises, and how smart organizations and their leaders are making effective use of them to share knowledge, inspire innovation, and enable decision making. —and
Experiencing eLearning
NOVEMBER 19, 2009
folksonomy rather than standardization. Relies on interaction with internet media. Focused on knowledge workers–people who use digital info in their jobs. not knowledge workers. Very few companies have strategy for social media–many say it won’t work in their culture.
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