Co-creation

Jay Cross

The Times of London calls C.K. If you’ve ever talked about “core competencies&# or “strategic intent&# or “the fortune at the bottom of the pyramid,&# you’re using terms he invented (with Gary Hamel in the first two cases). Co-creation is a key concept in his just published book, “The New Age of Innovation,&# written with M.S. Krishnan; Prahalad and Krishnan are professors at the University of Michigan’s Ross School of Business.