Co-creation

Jay Cross

The Times of London calls C.K. 1 most influential management thinker in the world.&# If you’ve ever talked about “core competencies&# or “strategic intent&# or “the fortune at the bottom of the pyramid,&# you’re using terms he invented (with Gary Hamel in the first two cases). Co-creation is a key concept in his just published book, “The New Age of Innovation,&# written with M.S. “learning (co-creation of knowledge)&#.