Co-creation
Jay Cross
MAY 23, 2008
The Times of London calls C.K. 1 most influential management thinker in the world. If you’ve ever talked about “core competencies or “strategic intent or “the fortune at the bottom of the pyramid, you’re using terms he invented (with Gary Hamel in the first two cases). Co-creation is a key concept in his just published book, “The New Age of Innovation, written with M.S. “learning (co-creation of knowledge).
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