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The Ultimate Video Marketing Playbook (2021)

TechSmith Camtasia

Video marketing is using videos to create and deliver information and education to your audience and generate demand for your product or service from new consumers. Whether you need to demonstrate a technical process for a new product feature or teach your new coworker how to use her email, a video is a great way to communicate.

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Video Statistics, Habits, and Trends You Need To Know [New Research]

TechSmith Camtasia

Don’t make users spend their time pouring through long, wordy training manuals or documentation to learn about your product or service. This growth can partially be attributed to the ever-increasing video file size, quality, and the rise of video streaming services. And this trend goes far beyond entertainment content.