Almost daily, new learning technology developers contact us to introduce themselves. Decades of expensive LMS solutions gave way to a pricing revolution over the last 10 years, as cloud computing paved the way for low-cost LMS competitors that drove the overall price point down. This kind of holistic business learning strategy has potential not only to pay for itself, but also to transform L&D from a cost center to a profit center. MORE

Clearly, with such frequent job changes and rapid skill obsolescence, there’s a significant demand placed on continuous learning and skills development. Rapid change & e-learning content development. It takes time to develop quality learning content – to make sense of a domain of activity, to distil the relevant insights, and to design content that helps establish these in the mind and practices of a learner. It can be time-consuming and costly. MORE

But if you sell educational content , you know this kind of wishful thinking won’t grow your business. You can design training courses that are highly effective at developing skills and competencies. You can also invest in innovative tools to manage online transactions , deliver content and measure its impact. Many learning professionals are fantastic at instructional design and content creation, yet they are totally overwhelmed by the concept of marketing. MORE

Certainly, other learning software categories deserve awards, including employee talent management, compliance, academic ed tech, learning experience platforms, content management and authoring. Extended enterprise learning solutions must attract, engage and often sell to people who voluntarily choose to consume instructional content. CrossKnowledge is unique in the marketplace because it offers a powerful blend of learning technology, experience design and content expertise. MORE

You can also easily change content and assign it to different users. You can access course content from any location using these tools. Some of the setup options can be complicated and need to be handled by a developer, especially if you don’t have experience with programming. Requires development knowledge to customize different tools. Free, but you may need to upgrade your hosting and server plans, as well as hire a developer to fully customize the tools. MORE

So let’s look closer at the pros and cons of some popular ways to sell customer training content… Customer Training: What Price Is Right? Since learning is such a critical aspect of the customer experience, it begs the question – should you charge customers for educational content? If you educate new customers at no extra charge, will the long-term benefits outweigh any near-term revenue streams you could’ve captured from selling that content outright? MORE

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. And that’s just the cost of joining. Create an online career center that features professional development programs and other career resources for young professionals. Use content marketing to attract your target audience. Develop, promote, and advertise lead magnets that bring millennials to your website. MORE