Content Marketing: What Every Learning Practitioner Needs to Know

Talented Learning

Where Does Content Marketing End and Instructional Marketing Begin? And the overlap continues to spread, as digital content channels, strategies and tools weave themselves more deeply into the fabric of modern educational experiences. And I would add that, in this brave new world of instructional marketing, the common denominator is content. Here’s why… For both disciplines, creating high-quality educational content is essential. How much content is enough?

Why it’s more critical than ever to measure learning effectiveness in 2021

Docebo

And as remote work became the new norm, learning and development (L&D) teams had to figure out how to rejig their corporate training courses and e-learning programs to meet their learners’ evolving training needs given the new learning experience. Training metrics.

Docebo 148
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E-Learning Authoring Tools Characterized

The E-Learning Curve

E-Learning authoring tools are part of a larger organizational infrastructure and learning ecosystem which typically includes hardware, software, content delivery mechanisms, and processes that support the delivery and management of learning programs. Broadly speaking, an authoring tool is a software package which developers use to create and package content for delivery to end users.

How do you measure microlearning?

Axonify

Learning and development (L&D) professionals have been dealing with problems measuring the effectiveness of their programs for decades. This is why so many L&D heads rest their reputations on weak metrics, like participation satisfaction (we got a 4.6 and test scores (if someone gets a 85%, what happens to the missing 15% when they get back on the job?). It’s all about starting with the end in mind through a results-focused approach to content design.

Customer Training Pricing and Packaging: What’s the Best Strategy?

Talented Learning

So let’s look closer at the pros and cons of some popular ways to sell customer training content… Customer Training: What Price Is Right? Since learning is such a critical aspect of the customer experience, it begs the question – should you charge customers for educational content? If you educate new customers at no extra charge, will the long-term benefits outweigh any near-term revenue streams you could’ve captured from selling that content outright?

Top Learning Trends for 2017 (according to the experts)

Axonify

Content must now be shorter and more relevant (“micro-learning” is the new buzzword). We need more tools like Axonify to make content relevant and targeted to the role and time it is needed. And there are now so many external content providers, our new job is to curate and integrate, not just develop and teach. Content curation will mature to content aggregation. Content needs to be in context, accessible, and relevant.

Expert 206

Developing and measuring a learning technology strategy

Aptara

Developing and measuring a learning technology strategy. And that means implementing a strong learning and development program. To ensure that the appropriate metrics are being measured, though, the business must first have a clearly defined strategy. Develop meaningful experiences. One of the greatest aspects of today's digital learning environment is that it has given rise to a wide range of e-learning formats and content delivery mechanisms.

20 learning measurement ideas to show impact and improve performance

Elucidat

Rather than thinking of evaluation as something you do at the ‘end’ of your project (if there is a hard end to performance improvement and development?), here we share 20 ideas for learning measurement that you can track before content development, during development, and after launch. There’s plenty of survey tools out there to help, or consider building it into part of your digital content. 5 ways to measure if your content or learning program is working.

Continuing Education Providers: What’s Your Recipe for LMS Success?

Talented Learning

With all this competition, you need more than good content to succeed as a continuing education provider. It may involve a formal training curriculum (for example, when studying for a professional certification ) or it may be entirely voluntary (for example, when developing skills for personal enrichment or professional advancement ). Content can be sold directly to individuals, or to continuing education providers who, in turn, serve individual learners.

Upgrading learning management systems: What to look for

Aptara

The introduction and development of innovative tools, software and processes has given way to a new era of simulations, multimedia and content that has both reshaped and redefined the learning experience. Top performers are often those who are capable, willing and even eager to continuously learn and develop. The engaging and bite-sized content, coupled with interactive design and flexible formats, make them ideal for modern learners. Digital Content Development.

Top Learning Trends for 2017 (according to the experts)

Axonify

Content must now be shorter and more relevant (“micro-learning” is the new buzzword). We need more tools like Axonify to make content relevant and targeted to the role and time it is needed. And there are now so many external content providers, our new job is to curate and integrate, not just develop and teach. Content curation will mature to content aggregation. Content needs to be in context, accessible, and relevant.

Expert 100

A Conversation with Bryan Austin of mLevel

Kapp Notes

Bryan has had a distinguished career in corporate Learning & Development, including leadership roles with Skillsoft, Kaplan, AchieveGlobal and NETg. The company has also won innovation awards for the way we’ve reinvented learning development. Either the learning program development backlog will increase (delaying the time to deployment), or the programs’ quality will have to be watered down to meet the required delivery date to the business.

Free L&D webinars for August 2018

Limestone Learning

Wednesday, August 1, 2018, 11AM – 12PM PT: DEMO: Changing the Way Learning Is Created and Delivered with Xyleme (Free for ATD members) Xyleme is the learning content management system (LCMS) of choice for visionaries who are looking for innovative ways to change how learning is created and delivered. Learning and development professionals use Xyleme to manage the entire content lifecycle in one place. CDS unlocks content from the LMS and document management systems.