What Is Conversion Rate Optimization? A Beginner's Guide For eLearning Companies

Dan Keckan

Do you want to increase the percentage of users who perform a desired action on your eLearning website? Well, read on and you'll get plenty of ideas on how to excel at CRO marketing by boosting customer conversions in just a few steps.



Nick is a winner of several awards for people development, strategy, innovation, and learning content, including the Learning & Performance Institute’s Award for Services to the Learning Industry, 2017. Elearning. NICK SHACKLETON JONES - CRYSTAL BALLING WITH LEARNNOVATORS.


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Benefits of Using RPA for Flash to HTML5 Conversion

Hurix Digital

Most companies dealing with digital resources have already moved to HTML, or are in the planning phase. We have discussed in detail how the content industry can benefit most from the conversion in our Fast-tracking Flash to HTML5 Conversion – Modernization with a Purpose white paper.



He also is the founder of the Global Learning and Development Community (GLDC) , and has served on the Board of Directors for the eLearning Network. Elearning. JOHN HINCHLIFFE - CRYSTAL BALLING WITH LEARNNOVATORS.

How e-learning can stop the Great Resignation? 

Creativ Technologies

The Great Resignation started happening in April in the US when the vaccinations were started and companies expected employees to resume working from the office. Hence, companies have to focus on making the e-learning experiences personalized for employees.

Suits and Scoreboards: How Gamified Learning Solutions can Massively Boost Workplace Productivity


Top gamification companies also saw massive improvements in multi-tasking, teamwork, long-term planning, and the ability to individualize instruction without pulling extra resources from an instructor. Companies that use engagement systems see significant boosts in employee satisfaction.

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Is career transparency that important for making employees stay?

Creativ Technologies

This is the reason why e-learning companies USA are providing useful content to stop this trend. This kind of trend involves managers sharing information about the company with the juniors. Companies can only thrive when employees thrive in terms of skills.

Why should a hotel impart hospitality elearning?

Creativ Technologies

Hospitality Elearning has become a must for hotels and restaurants. This kind of elearning can help hotels earn a lot of revenue. This can increase the probability that the customer will book because, throughout his phone conversation with the hotel staff, he was addressed by his name.

10 Best eLearning Development Companies


Top eLearning companies provide great service to training companies, enterprises, and training managers with their eLearning development solutions. These solutions include: eLearning authoring tools. performance support. eLearning Authoring Tool.

Cammy Beans Learning Visions: The Value of Instructional Designers

Learning Visions

Cammy Beans Learning Visions Musings on eLearning, instructional design and other training stuff. Monday, January 07, 2008 The Value of Instructional Designers Ive been having on ongoing conversation with other instructional designers as to whether or not we need to have the technical skill sets to actually build the courses we design. See Christys post, Technology Skills for Instructional Designers for more on this conversation.) The eLearning Salary Gender Gap Phew!

Emerging eLearning Trends That Will Shape 2022

Harbinger Interactive Learning

There is no doubt that eLearning has made tremendous progress in the last couple of years. Harbinger Interactive Learning (HIL) has been on the forefront of this transformation helping eLearning companies worldwide to deliver impactful, modern learning experiences.

Cammy Beans Learning Visions: Market Differences in eLearning

Learning Visions

Cammy Beans Learning Visions Musings on eLearning, instructional design and other training stuff. Monday, March 23, 2009 Market Differences in eLearning Im a fan of the number 42. Amazing how a post from a year ago can still generate conversation! Sreya Dutta (Instructional Design: On the road to learning ) responded to a thread in the comments about the eLearning market in India: Cammy, thanks for this interesting post. The eLearning Salary Gender Gap Phew!

Why Do I Need an eLearning Vendor When I Have My Own Team?

Illumen Group

Why Do I Need an eLearning Vendor When I Have My Own Team? It’s nearly impossible to staff for every role and depth of resource that a typical organization requires over the course of a few years when trying to successfully meet the eLearning demands of various internal clients. And adding one resource who has the skill of an entire eLearning company isn’t realistic. For example, a focus for a lot of organizations right now is Flash conversion into Storyline.

Top eLearning Development Companies for Enterprises & SMBs

Hurix Digital

As enterprises and small and medium businesses (SMBs) need to train their employees on their unique products and services, they have to increasingly rely on eLearning solutions that align with their business goals. Enterprises need custom-developed eLearning solutions that project their brand, culture and values, while enabling them to meet their learning and development needs. Thus, begins their search for eLearning development companies that can help achieve their goals.

Business of eLearning – Trends for 2014


I’m sure by now you’ve seen all kinds of predictions on what elearning is going to look like in 2014. Social, MOOC, gamification, games, byte-sized learning, performance management, mobile content, HTML5, Tin Can API – these were the buzz words in 2013, and many gurus have predicted that these trends will gain further momentum in 2014. So I have tried to put together how the business of elearning might behave in 2014.

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Choosing an eLearning Vendor: What to Consider


By vetting a vendor fully, you’ll find the learning company that gives you the best results. These are some of the questions that typical eLearning companies aren’t asking. How to Choose an eLearning Vendor. Talk With a Full-Time eLearning Vendor.

Learning Pool appoints Sharon Claffey Kaliouby to help guide North American expansion

Learning Pool

Leading elearning company, Learning Pool is delighted to announce the immediate appointment of learning leader and Women In Learning co-founder, Sharon Claffey Kaliouby as VP, North America. I’ve been passionate about workplace learning and development for as long as I can remember and can’t wait to play a leading role in the company’s conversation with customers here in the US and Canada.

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Learning Pool Appoints Sharon Claffey Kaliouby to Help Guide North American Expansion

HT2 Labs

Leading elearning company, Learning Pool is delighted to announce the immediate appointment of learning leader and #WomenInLearning co-founder, Sharon Claffey Kaliouby as VP, North America. I’ve been passionate about workplace learning and development for as long as I can remember and can’t wait to play a leading role in the company’s conversation with customers here in the US and Canada.

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Top 8 Companies Providing Educational Content Development Services

Hurix Digital

Today, content development companies are developing instructional, educational, interactive, and academic content for online learners across the globe. With multiple awards under its hat, the company designs and develops robust custom eLearning solutions for educational institutions.

An eLearning revolution: From professional development to knowledge sharing

Challenge to Learn

Internet has changed everything and it is changing eLearning fundamentally. This trend is revolutionizing the eLearning industry. The creation of eLearning was the domain of instructional designers. Specialized, complex and expensive software allowed them to create bespoke eLearning solutions. These eLearning solution would run in an enclosed LMS owned by HR or L&D, which was focused on Management instead of Learning.

How To Make Your Employee One-On-One Meetings More Productive


So much of our work communication is conducted over technology, but nothing can match the depth of a face-to-face conversation. A lot of companies structure one-on-ones to be a time for managers to prepare questions and feedback to discuss with their employees. This article highlights how to create a one-on-one that is “owned” by the employee, not the manager, and how this shift makes more of an impact on the employee, the manager, and ultimately the company.

Five Key Trends to Watch Out in LXPs for 2020

Origin Fractal LXP

In 2019, Team Origin participated in multiple eLearning events in the USA and what we observed was the big buzz around – “Learning Experience Platforms” and “Learning in the Flow of Work”. Curated eLearning Content.

5 Ways to Utilize E-Learning Games in Employee Training


5 eLearning Games. To understand how you can start utilizing eLearning games in employee training, consider the following. Documenting all of the ins and outs of company products, policies, and best practices could quickly fill a 50-page manual; thankfully, those are long gone! Assess both hard skills and soft skills with customizable categories to fit your company’s needs. Who’s ready for a performance review now? Follow Follow Follow.

‘Meet the Learnovate Patron’ Q&A with Sharon Claffey Kaliouby

Learning Pool

Driving the patron membership, Sharon joined Learning Pool in January 2020 to help guide the company’s North American expansion. Which sectors and markets do you see untapped opportunities for Irish and Northern Irish companies? .

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How to Create a SCORM Compliant Course on a Budget?

Hurix Digital

SCORM content also bundles the convenience of being able to track learners’ performances and generate reports too. Related: Benefits of Investing in Custom eLearning Courses for your Enterprise. The training material should be revised depending on your viewers’ performance too, and this is where multiple test rounds are helpful. You can make your presentations in PowerPoint and convert them to SCORM-friendly content using any conversion add-ons.


How to Build and Execute an Effective Coaching Program


Employee onboarding and continuing education is a critical part of a successful company. It can help new employees absorb material and feel more connected to the company. Company newsletters and emails. Remind employees during face-to-face conversations. Coaching gives employees a chance to improve their skill sets, perform their jobs more effectively, and advance more rapidly in their careers.

Converting Classroom Training to Elearning

The Learning Dispatch

Interview with Microassist’s senior learning architect and instructional designer Brandon Winston on what it takes to convert instructor-led training to elearning. Topics covered include: What is elearning? What are the benefits of converting classroom training to elearning? Advantages of elearning over classroom training. How to make sure you create effective elearning when converting from classroom training. How long does it take to create elearning?

Informal Snake Oil

Jay Cross's Informal Learning

I watched vendors hi-jack the term eLearning, and I don’t want to see it happen to social or informal learning. At the 1999 Online Learning conference in Los Angeles, CBT Systems announced it was “Smartforce, the eLearning Company.” No one else on the exhibit floor even mentioned eLearning. Yet at the ASTD Conference six months later, dozens of vendors claimed to have eLearning. Most of the time, novices ride the bus; seasoned performers ride their bikes.

Why Corporate Training is Broken And How to Fix It

Jay Cross

Training departments are no more at fault than bankrupt companies like Blockbuster Video, Borders, Silicon Graphics, Nortel Networks, Circuit City, Bethlehem Steel, Smith Corona, Polaroid, Wang Labs, or Underwood Typewriters. After the war, big corporations replaced small companies. Forward-looking companies established corporate universities and tried to become Learning Organizations. eLearning was born. Company training comes in dead last. Company training.

Is There a Better Way to Social Learning?


My conversation with George was no exception as we spoke at length about Connectivism , social learning networks, and the future of current learning technologies (LMS, LCMS, etc.) which needs to coexist within the list of formal classroom and eLearning offerings which needs to coexist with your documents, knowledge management, videos, podcasts, which needs to coexist with the profiles, skills, and recent activity-feed happenings of all employees.

5 eLearning trends to wave goodbye to today!


The eLearning industry is not safe from changes either. Similarly, instruction and eLearning course design ideas come, stay and move out to make way for new, more effective ones. In this article we will talk about some changes that need to be made in your eLearning design toolbox. Are you ready to say goodbye to some eLearning trends? As research in eLearning broadens and evolves, so do adopted practices. And what does this mean for eLearning developers ?

Informal Learning – the other 80%

Jay Cross

The metrics of our scale are the organization’s core objectives: Reducing time-to-performance. Workers reported that informal learning was three times more important in becoming proficient on the job than company-provided training. “We learn by conversing with ourselves, with others, and with the world around us.”. To create intellectual capital it can use, a company needs to foster teamwork, communities of practice, and other social forms of learning.

Cammy Beans Learning Visions: The Rise of Rapid e-Learning

Learning Visions

Cammy Beans Learning Visions Musings on eLearning, instructional design and other training stuff. Why should companies go with e-Learning vendors when rapid e-Learning tools are available? Either these companies wont have the time or the resources to do it internally, or they will be looking for that extra-edge that a focused e-Learning company can provide: instructional design expertise, graphic design, interaction design. The eLearning Salary Gender Gap Phew!

Cammy Beans Learning Visions: Instructional Design: Whats in a name?

Learning Visions

Cammy Beans Learning Visions Musings on eLearning, instructional design and other training stuff. I write and design self-paced eLearning for the corporate market. When I make (for want of a better word) an elearning resource, there is no doubt in my mind that instructional design is an integral part of my teaching. Last year, the chatter was all about Rapid eLearning, the rise of the SME and the fall of the ID. The eLearning Salary Gender Gap Phew!