Corporate Learning Long Tail and Attention Crisis

Tony Karrer

Adler's recent article - Minds on Fire: Open Education, the Long Tail, and Learning 2.0 talks about the implications of the Long Tail on Education. The article is definitely worth a read, and it got me to finally write about what I see as a crisis in corporate learning. Background If you are not familiar with the concept of the Long Tail, head over to take a look at the Long Tail article on Wikipedia.

Long Tail Learning - Size and Shape

Tony Karrer

Beth Griese - posted a response Is Learning 2.0 a long tail? to my post Corporate Learning Long Tail and Attention Crisis. Beth tells us: I'm thinking of "topics" as anything that an organization's people would want to learn about for their jobs. I'm not limiting that to the "traditional means" training topics, but I do limit that to things that are job-related, which is why I think the tail has a limit.

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Online Communication, Learning, Long Tail, & Change

Big Dog, Little Dog

Online communication is not second best - Clive on Learning. Good News, Bad News about Facebook Application Market: Long Tail Rules - O'Reilly. If you are interested in Chris Anderson's the Long Tail , be sure to read the comments in the article. Social Networking Meets Corporate Learning - CLO.

Learning Objectives, Performance Objectives and Business Needs

Tony Karrer

This month's Big Question - Scope of Learning Responsibility? see my posts: Learning Responsibility , Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape) has raised some interesting questions in my mind. It also just triggered something for me around Learning Objectives vs. Performance Objectives vs. Business Needs.

Learning Power Laws

Tony Karrer

Some of the specifics of this transformation are captured in the following graphic: This is lines up really well with a lot of what I discuss in Business of Learning and Trends in Learning. Several of them I regularly talk about: Amara’s Law ( backstory ) states that " we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.

Write for Skimming

Tony Karrer

Most people proved me wrong and they actually read things - see the survey results about whether people found a small bit of text embedded in the middle of my post: 74% of the people saw it 21% missed it 5% not sure I'm still convinced there's lack of ability to get people's attention and have them focus on any details - see Corporate Learning Long Tail and Attention Crisis or better yet read the comments in Stop Reading where they passionately discuss people not reading emails.

Free

Tony Karrer

There's a lot he gives you to think about and definitely a lot that relates to the Business of Learning. There's definitely a lot of questions raised by the book that will undoubtedly add to my thoughts around New Learning Solutions : What are the versions of offerings that can have different prices? see Corporate Learning Long Tail and Attention Economy) This will be fun to explore.

Free 101

Top 9 Posts You May Have Missed

Tony Karrer

1 Social Learning Models and LMS and Social Learning I've changed the title of the first post to make it more enticing. A long, lost blog post that needs to be revisited. Hip learning trend during the past that was way over hyped. Wonderful set of examples of what people are doing out there around social learning and eLearning 2.0. #5 6 - Corporate Learning Long Tail and Attention Crisis Newspapers are failing by the day.

PWLE 100

Skimming and Learning Design

Tony Karrer

It also has an impact on Learning Design and Learning Organizations … more on this below. Many of us are familiar with the Horizon Report for 2009 , The World Is Flat , and Stephen Downes - The Future of Online Learning: Ten Years On. Implications for Learning Design If we know that people are likely to consume information in this way, what does it mean for Learning Design. No one will sit through long detailed pieces of information.

Scope of Learning Responsibility

The Learning Circuits

Karl Kapp helped me with the March 2008 Big Question which is: What is the Scope of our Responsibility as Learning Professionals? One was a Chief Learning Officer panel discussion where it seemed that supporting informal learning or communities of practice was not something they were considering. All of this makes me wonder: Do educational institutions and corporate learning & development departments have responsibility for supporting Long Tail Learning?

PWLE Not PLE - Knowledge Work Not Separate from Learning

Tony Karrer

Flexibility and extensibility Web browser platform Aggregation/Mashups Ease of use Several thoughts jumped out at me: The concept of a Personal Learning Environment (PLE) exists, but actual PLEs only exist as theoretical combinations of skills, methods and tools. The concept of a Personal Learning Environment Framework gets it even farther from some actual system.

PWLE 104

7 best practices to create corporate training video content

Disprz

Specially when it comes to the corporate training space. Corporate learning & training videos fall under content repurposing in your company’s marketing plans and doing well here means you get immediate traction in terms of global outreach. Here are 9 smart tips to help you create top-notch learning & training videos: #1 Align all business stakeholders and get the purpose agreed upon. Are you trying to increase online sales by promoting your e-learning product?

2008 2009

Tony Karrer

for Learning Professionals Ten Predictions for eLearning 2008 Test SCORM Courses with an LMS Request for Proposal (RFP) Samples Training Method Trends Corporate Learning Long Tail and Attention Crisis SCORM Test Web 2.0 Applications in Learning (24) Free - Web 2.0 for Learning Professionals (20) Tools Used (18) Learning 2.0 Free Virtual Conference => Discussions We held our second annual Learn Trends conference.

Trends in Learning

Tony Karrer

Someone was just asking me about the big trends in learning and the implications of those trends on corporate learning and development. So, here's a bit of a compilation of some of the things I've been talking about in my blog which points to some of the major trends in learning. And the risk is pretty severe as described in the Business of Learning. Training Method Trends suggests that social learning tools are beginning to take off. vs. Learning 2.0,

Trends 114

Artificial Intelligence Comes to Learning

CLO Magazine

For this reason, there is one area within HR for which artificial intelligence is uniquely suited: learning and development. Artificial intelligence is well suited for learning because the needs of learners have grown increasingly complex and difficult to satisfy with a one-size-fits-all approach. Due to the increasing pace of change in business, there has never been so much debate about what to learn and how to learn it. There has never been so much to read and learn.

Who's Responsible for This?

Kapp Notes

So, here is the big question for this month: Do educational institutions and corporate learning & development departments have responsibility for supporting Long Tail Learning? Do they have responsibility for learning beyond what can be delivered through instruction? Training and development departments need to become the architects of learning within an organization but not the sole builders.

Top 10 eLearning Predictions for 2010

Tony Karrer

When I say that, keep in mind that 90% of what workplace learning is all about will be basically unchanged this year. But when I do these predictions, I focus on the stuff that’s part of the bigger trends and the potential that these trends have for impacting workplace learning professionals especially around the impact that technology will have. During 2010, this will actually have much more impact outside of learning solutions and particularly workplace learning solutions.

Business of Learning

Tony Karrer

While increasing amount of concept work and the pace of change puts a premium on learning, the business of learning faces an incredibly difficult time. In the past few weeks, I've had some really eye-opening conversations about the state of Learning as a Business. State of the Business of Learning Oh, those poor publishing people. That may be happening right now when we (learning businesses) look at publishing. Take a look at the Masie – Learning Barometer.

Internet culture

Jay Cross's Informal Learning

Chief Learning Officer magazine , Effectiveness, April 2009. I expect attitudes like Internet values to underpin exemplary corporate learning in the future. Think of learning as a partnership with learners, not “delivery.”. In learning, being authentic means admitting we don’t have all the answers. It’s hooking people up so they may learn from and with one another. Expect to see a learning equivalent soon.

Ep9: Up-skilling your workforce to future-proof your organization

Elucidat

In this week’s episode, we take a deep dive into the skills that companies must develop in order to keep up with change, why digital learning itself needs a change of pace to keep up with the learner, and how you can use xAPI to build new insights into performance. Jon’s original background as a teacher is demonstrated in his corporate career, where he rolled out a game-changing education assistance program which has now resulted in over 500 employees gaining a bachelor’s degree.

Listen: Discover Financial Services’ Jon Kaplan on tuition assistance programs and the importance of building trust among your learning team

CLO Magazine

He worked his way up from aspiring academic to public school teacher to corporate instructional designer and eventually into the top learning job at Discover Financial Services, a Chicago-area firm with 17,000 employees. What he did in response catapulted his career forward and led to some of the learning organization’s greatest successes. Plus, Jon and Justin Lombardo talk about why they left academia for the corporate sector and guest co-host Ashley St.