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7 Digital Marketing Strategies for Universities That Works in 2022

Think Orion

Universities around the world compete to attract only the best students for their degree programs. ?With With education institutions marketing their degree programs aggressively, it is becoming quite challenging for universities to stand out and appeal to prospective students. What career opportunities will the degree program provide?

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Tools and Tips for Transcribing Videos Faster and Easier

TechSmith Camtasia

Here are just a few of them: Transcripts are easily indexable by search engines, increasing your opportunities to rank for long-tail keywords. The following transcription programs have limited free versions with affordably priced upgrades: Express Scribe by NCH Software (Mac or PC). InqScribe (Mac or PC). Word expander software.

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Listen: Discover Financial Services’ Jon Kaplan on tuition assistance programs and the importance of building trust among your learning team

CLO Magazine

In this episode of the Chief Learning Officer Podcast, Jon talks about that “crucible of leadership,” how he rebuilt himself and his team in the wake of his failure and how they came to establish the Discover College Commitment, an industry-leading tuition assistance program that all Discover employees are eligible for starting on their first day.

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Online Course Software: The Learning Business Puzzle

Academy of Mine

Search Engine Optimization (SEO) software installed which will allow you to track your “head” and “long tail” search terms over time. Affiliate program software installed so others in your niche can promote your online course. Finding a host capable of handing such a dynamic system can be difficult and often expensive.

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10 Proven PPC Advertising Tips for Higher Education Institutions

Think Orion

Professional higher education marketers discuss that to attract the most relevant leads who are more likely to convert, colleges and universities must structure their PPC strategies around the programs they offer. This is because long-tail keywords are cheaper, have clear search intent, and have less competition bidding for the same traffic.

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How Course Creators Can Improve Their Affiliate Marketing Programs with Dustin Howes

LifterLMS

Learn about how course creators can improve their affiliate marketing programs with Dustin Howes in this episode of LMScast with Chris Badgett of LifterLMS. Dustin and Chris talk about the different types of affiliate platforms, and dive into some insider tips for running a successful affiliate program for your course or membership site.

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Business of Learning

Tony Karrer

Thousands upon thousands of trainers attended conferences to learn about new approaches like programmed instruction, behavior modeling, roleplay, certification, interactive multimedia, sensitivity training. Xerox Learning, DDI, Forum Corporation, and hundreds of other “instructional systems companies” sprung up. The Business Value of Web 2.0

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