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Listen: Discover Financial Services’ Jon Kaplan on tuition assistance programs and the importance of building trust among your learning team

CLO Magazine

He worked his way up from aspiring academic to public school teacher to corporate instructional designer and eventually into the top learning job at Discover Financial Services, a Chicago-area firm with 17,000 employees. Jon Kaplan was, until May of this year, vice president of training and development for Discover Financial Services. They’re a large financial services provider headquartered outside of Chicago. You’re creating chaos and disempowering your people.

Social media: Prevention is better than cure

E-Learning Provocateur

Traditionally this is called marketing, customer service or public relations. From a learning perspective, it might also be called educating your customers. The best service providers around the world make it really easy for customers to lodge complaints.

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Artificial Intelligence Comes to Learning

CLO Magazine

In marketing, chatbots have already transformed customer experience. On-demand personalized service is the new norm. The concept of the long tail most saliently reflected at Amazon means that any content, however niche, can find its ideal audience as long as the engine cataloging it and powering its discovery is up to the task. That it emphasizes efficiency and engagement as well as short-term and long-term goals?

Some Questions and Answers

Kapp Notes

Since learning is a process, many people are beginning to understand the value of creating communities to foster the exchange of information and to use tools like blogs for capturing expert knowledge, wikis for collaboration and RSS feeds to help manage the overwhelming flow of data inundating employees in organizations and students in classes. New technologies are creating new ways of doing business and are shaping the world of work.

How Course Creators Can Improve Their Affiliate Marketing Programs with Dustin Howes

LifterLMS

Creating a resource center for your affiliates with banners, images, and copy they can use on their site to promote your business is key to a successful program. You can also create a short video showing affiliates how they can get their first link and some ideas for promoting your courses or memberships. At Coalition.Marketing Dustin offers a variety of services to help business owners get their affiliate programs off the ground or improve their existing programs.

How Course Creators Get Leads Through Content and Scale Revenue Through Smart Promotions with Marketing Professional Daniel Daines-Hutt

LifterLMS

One strength course creators tend to have that most businesses don’t is the ability to create a lot of rich content. Once piece of content Daniel created was his guide about paid ads where he goes over everything you need to know about creating paid ads for platforms like Facebook. In this episode Daniel shares his strategies for creating his long form content, and some best practices you may want to try out to improve your production strategies.

The Future Business of Learning for Suppliers

Charles Jennings

Even before the current economic turmoil, publishers were seeing their customers and advertising revenues bleed away to the multitude of new communication channels that has arrived as part of the tidal wave of Internet services.

Ep9: Up-skilling your workforce to future-proof your organization

Elucidat

I ended up opening a charter school with Author-Anderson executives—they came into my school district and they put in a bunch of money to create the school of the future. One day, a recruiter called me from Discover Financial Services, and I went to Discover to run all of their learning programs for their call centers. “It’s still all about creating those experiences that can impact people and create greater capabilities when they’re done than they had when they started.”

Marketing Technology Landscape Supergraphic (2017)

Your Training Edge

Starting from content marketing to email marketing for the best customer experience, hence technology is playing a vital role. The above long tail spreading is motivating because it shows a design that we commonly see in open digital platforms: some huge hits and a vast stretch of niche contributions. The other spectrum of centralized platforms is integrated platform as a service (iPaaS) solution for a distributed platform.