Customer Engagement Metrics: What Marketers Can Teach Learning Pros

Talented Learning

Today we feature engagement metrics advice from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics. 2) Customer Stickiness.

Customer Experiences that Bridge the gap Between Sales and Growth

InfoPro Learning

Providing quality customer experiences is a huge competitive advantage in today’s market. You might be surprised to learn that 86% of customers would pay up to 25% more to get a better customer service experience (1). Delivering the best customer service.

Custom 246

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Create Marketing Materials That Can Boost Engagement

mysimpleshow

Marketing techniques have grown and changed over the years to include a variety of forms and content. However, bigger doesn’t always mean better, and not all marketing strategies are able to pull in the right kind of responses. Rachel is a freelance marketing specialist.

How to Measure Customer Value (And Why It Matters)

Talented Learning

Today we feature advice about customer value metrics from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics.

Marketing Never Ends – How Does Product Education Help?

Talented Learning

Today we feature excellent customer education advice from Ruairi Galavan , Senior Manager of Customer Engagement at Intercom. Every New Customer Counts. Customer acquisition is an obsession among startups. I created our help videos.

5 Marketing Ideas to Keep Your Customers Engaged During Coronavirus Lockdown

mysimpleshow

The best you can do right now is to build your relationship with the customers by reviewing some of your marketing ideas. No matter whether your business is still up and running or you had to close it temporarily, you shouldn’t allow your customers to forget about you.

Ideas 67

Online Marketing for Elearning Part III: Advertising

LearnDash

Are you ready to put some money behind your marketing? They would much prefer to continue with their content marketing strategy —and for good reason. Content marketing is low cost but highly effective. But they work best as a supplement to your content marketing strategy.

Market 235

4 Types of Customer Service Training Methods

InfoPro Learning

Why is Customer Service Training So Important? Customer service can greatly impact the success and perceptions of your organization. Great customer service can help you attain new business and maintain relationships with loyal customers. Every employee that interacts with customers helps to shape these impressions. This is why customer service training is important. Creating an engaging webinar can help minimize these problems.

The Importance of Multicultural Marketing

mysimpleshow

Multicultural marketing is aimed at different cultural audiences. their traditions, customs and celebrations). By doing so multicultural marketing acknowledges differences in perceptions and customs among consumers with different cultural backgrounds.

Online Marketing for Elearning Part II: Distribution

LearnDash

Now that you’ve created content, how can you help make sure it draws in more learners for your online course? As we covered earlier in our discussion of content marketing, if you’ve done the necessary SEO work, your posts should draw in some organic traffic on their own.

Market 230

Building a Corporate University: Marketing and Promotion

Your Training Edge

Summary: When it looks like the Corporate University is ready to go, it’s time to think about marketing and promotion. This is another time when you’ll need the assistance of the internal marketing department or the external consultant.

Market 153

5 Ways to Customize Your E-Learning Experience

LearnDash

Learning from your learners can help you create a fantastic customized e-learning experience. In an age of personalized product recommendations and customizable apps, your learners are likely to expect customized e-learning experience when they sign up for your course.

Custom 213

Content Marketing: What Every Learning Practitioner Needs to Know

Talented Learning

Where Does Content Marketing End and Instructional Marketing Begin? On the surface, marketing and learning may seem like separate disciplines. And I would add that, in this brave new world of instructional marketing, the common denominator is content.

Attraction Marketing Tips For Extended Enterprise Learning Success

Talented Learning

Are you responsible for marketing educational content to customers, channels partners or other audiences that operate outside of your organization? Here are several useful ideas inspired by my discussions with Kevin: Attraction Marketing Tips For Extended Enterprise Learning.

Email Marketing Tips for Online Course Creators

LearnDash

Simply creating an online courses and putting a price onto it will only get you so far. To maximize your reach and revenue, you need an email marketing plan. Email marketing isn’t new. Grow Your Customer Base with Effective Email Campaigns.

Market 187

Podcast 32: Building a Customer Education Business Case – With Bill Cushard of Learndot

Talented Learning

EPISODE 32 – TOPIC SUMMARY AND GUEST: If you’re a fan of Talented Learning, you know I’m obsessed with customer education. Bill is one of the few people in the world who truly has a finger on the pulse of customer education. What led you to customer education, specifically?

4 Steps for Marketing Learning Programs

InfoPro Learning

How L&D Leaders Can Increase Learning Engagement and Drive Business Results by Thinking Like a Marketer. Marketing and L&D might not come to mind as a natural pair, but training is one of the most cost-logical areas to spend marketing dollars and effort.

Market 221

Best Customer Education Blogs: 25 Must-Reads for Learning Professionals

Talented Learning

Which blogs offer the best advice about customer education practices, strategies and technologies? But with such phenomenal recent growth in the customer experience market, there is no obvious answer. Useful insights come from every corner of the customer experience ecosystem.

LMS: External Customer Service

Your Training Edge

A Learning Management System can be a valuable tool for not only your internal customers, but also your external customers. Do you have clients or customers who purchase your products or services, such as machines, software, or business processes?

5 Tactics to Develop Effective Video Marketing

Your Training Edge

Publishing videos is a new form of marketing, and it will remain as one of the best forms of marketing. If you are considering joining everybody else in video marketing, it will be best to use your time wisely because video marketing takes a lot of planning and work.

Market 151

A Roadmap For Creating Customer and Employee Value

Your Training Edge

When organizational leaders are asked about their most valuable asset, they are most likely to say that their customers or employees, or both, are the most valuable. Do you always make the attempt to understand the needs and motivations of others, whether they are customers or employees?

Custom 158

Creating a Corporate University Structure

Your Training Edge

Regardless of the name, your corporate university is still based on creating value and not just delivering academics. But in the meantime, you should definitely create a structure that includes policies, procedures, and standards.

Create 185

Podcast 19: Customer Education 101 – With Dave Derington of Azuqua

Talented Learning

EPISODE 19 – TOPIC SUMMARY AND GUEST: On our previous episode , we talked about the increasing popularity of customer success programs among high-growth companies – especially software-as-a-service (SaaS) vendors. But what role does customer education play in this process?

How To Create Video Marketing Content For Your Brand On Any Budget

mysimpleshow

Content marketing is by far the most productive marketing strategy of our era, but it can help you to boost the brand only if you consistently craft amazing posts and use the right format to do so. To do so, you should use well-known brand colors to customize the new YouTube channel.

Corporate University: Buy In and Marketing

Your Training Edge

If you’re ready to build your corporate university, one of the next best practices revolves around creating sponsors, obtaining buy-in, and building a marketing plan. And you can do all of this with a well-planned marketing campaign. The first step is to create sponsors, or the people who will drive the corporate university’s public face. But how do you “create” sponsorship? Let’s move on to marketing.

Market 109

4 Steps for Marketing Learning Programs

InfoPro Learning

How L&D Leaders Can Increase Learning Engagement and Drive Business Results by Thinking Like a Marketer. Marketing and L&D might not come to mind as a natural pair, but training is one of the most cost-logical areas to spend marketing dollars and effort. Marketing’s most basic function is to increase demand. Marketing learning programs can help establish a culture of continuous learning by creating a consistent demand for it.

Market 189

Starting a Customer Education Program: What You Should Know

Talented Learning

Today we feature a post by Adam Avramescu , Head of Customer Education & Training at Checkr and Co-Founder of the CELab blog/podcast. He also authored the new book, Customer Education: Why Smart Companies Profit by Making Customers Smarter. Bad training is created quickly.

Custom 106

Solution Category Overview: Marketing Automation

InsiderHub

Marketing automation is the use of software solutions and platforms designed to automate and streamline repetitive marketing-related tasks, to allow for more effective marketing efforts on multiple online channels (email, social media, etc.).

Market 102

Content Marketing for your Association isn’t as Scary as you Think

Web Courseworks

As a marketer, it’s hard to ignore the content marketing buzz. How do you know if you’re executing content marketing correctly? Do you need to have a budget for content marketing? The question is how do you get your staff, and yourself, to think like a content marketer?

Market 153

Online Customer Training: Behind the Surge in Specialized Learning Systems

Talented Learning

Online customer training is experiencing a renaissance of sorts, as companies large and small discover its tremendous untapped value. The same study also found that the average renewal rate among trained software subscribers is 92%, compared to 80% for untrained customers.

Custom 106

The Importance of Listening to Your Customers (+How It Will Benefit Your Business)

Docebo

So, what about what our peers, managers, and customers have to say? In business, listening is one of the most important skills that you can have , especially if you take care of a team or have a customer-facing role. Why you Should Listen to Your Customers.

Custom 141

Content Marketing Basics Going Into 2019

KnowledgeCity

Once a novelty niche in the marketing arena, content marketing is now its own branding powerhouse. If you have been put in charge of creating content for marketing your products and services, you already know how important marketing is to create sales and profits for your organization.

Content Marketing for your Association isn’t as Scary as you Think

Web Courseworks

As a marketer, it’s hard to ignore the content marketing buzz. How do you know if you’re executing content marketing correctly? Do you need to have a budget for content marketing? The question is how do you get your staff, and yourself, to think like a content marketer?

Market 141

The 29 Costly Implications of Losing Customers

Your Training Edge

A lost customer means lost feedback and the opportunity to improve. A lost customer means lost sales and revenue that is lost forever! A lost customer causes asking, “Why didn’t we recognize the problem before losing them?”

Cost 151

Market Segmentation – Getting Back to Basics

KnowledgeCity

One way to identify and cater to a target group is by using market segmentation. What is market segmentation? It is the process of putting potential customers into groups or segments who have similar characteristics and common aspects. What are the bases of market segmentation?

LMS Trends: 2018 Mid-Year Learning Systems Market Update

Talented Learning

Finally, I reordered the list to reflect the priorities of today’s extended enterprise market. This new “specialist” technology landscape benefits LMS customers and vendors, alike. 2) Market Expansion and Consolidation Roll On.

How Microlearning Makes Better Marketers

Grovo

Being a marketer means wearing many hats. It gives you a way to not only manage, but master everything marketers need to know. Here are five key ways marketers and marketing teams benefit from microlearning: Short modules close the marketer’s skills gap.