Working with a partner for your eLearning video content is a surefire way to provide high-quality video learning that your team resonates with.

Think back to a time when you sat through a poorly created learning video. Perhaps you found yourself desperately trying to keep your eyes open or only half engaging with the content while you took care of some chores.

On the flip side, you can also probably remember a time when a piece of video learning really resonated with you, and you took those learnings with you in your career from that day forward.

So how does working with an eLearning video partner ensure the experience mirrors the latter and not the former?

People are prepared for high-quality video learning

Prior to the Covid-19 pandemic, video was used for learning, but not to the same extent. Many of us were only just getting familiar with platforms like Zoom and Microsoft Teams. In fact, things were just starting to heat up, before the pandemic came along and lit the industry alight.

In years past, if someone mentioned the term video learning, you probably had flashbacks to your old history teacher wheeling out the massive old TV, putting a VHS tape in the machine, and sitting in silence watching a World War II video in black and white for an hour.

Sounds boring, right?

That’s because it was!

Today, almost every employee across every industry is now comfortable with video-based activities on their computer.

As a result, the suggestion of video learning no longer has the same connotations, and rather than having negative thoughts about video learning or worrying the technology will be ineffective, learners are armed and ready to learn through this medium.

High-quality learning partners understand how learners like to consume content, and they know how to create high-quality eLearning experiences that go beyond the norm and provide video learning in a style that suits your audience.

In fact, it is one of our Learning Principles. Rather than making one-size-fits-all assumptions, we research our learners to understand what they already know, the challenges they’re facing, and how they learn best.

Commercial-grade video can replace or supplement live onboarding without losing the impact

Not only are people ready for high-quality video learning, but creating video-based onboarding experiences for new starters is a great way to save time, reduce workload, and increase the speed at which new team members upskill to your business requirements.

Nothing is more frustrating than a lack of understanding or feeling overwhelmed by an abundance of information with no follow-up.

By providing a series of eLearning videos as part of your onboarding process, not only will you offer resources that new team members can refer back to, but you will also reduce the workload of the team member tasked with onboarding new people, instill confidence in your new team members, and allow them to digest the information at their own speed, either in the office or at home.

And when you do this with a learning partner, it can be meticulously curated to be long-lasting, on-brand, and engaging.

By working with a professional learning partner to produce these videos, you show new team members the quality of work that is expected at your business and that you are serious about their onboarding process.

First impressions matter—this is the first content they will digest as part of your team and will help set the bar for the productivity, work ethic, and standard of work that they provide in return.

After all, learning works best when it is beautifully designed.

Quality video equals quality work

As with anything in life, what you get out of video learning depends on how much you are willing to put into it.

Provide your team with high-quality video learning in all shapes and sizes, and watch as their work, motivation, and productivity thrive.

Video can be a solution for any stage of learning. You can use different types of videos at different stages of the learning process.

Video can be an incredibly powerful tool, but it’s not always clear when to use which type of video throughout the learning process. We like to think of the learning journey as “Tell, Show, Do, Review” which you can learn more about here.

The video you are using matters. Quality video equals quality work, and we should never underestimate the impact a high-quality experience can have on a team.

According to Laws of UX, a design that is aesthetically pleasing provides a positive neural response, makes videos more tolerable, and allows learners to oversee potential negatives or downsides.

And it makes sense, doesn’t it?

With high-quality designed video learning content, your team will literally become more invested in the content.

People want to feel valued. Now more than ever.

The importance of opportunities to grow, improve, and feel valued has become even more important, and high-quality eLearning videos can help provide those opportunities.

When people feel like you have invested in their growth and future, they will be much more inclined to work hard for you and your brand.

When you show your team you are willing to spend money on their development; you show them you truly care, and that care and respect will be reciprocated in the effort they put into the eLearning and subsequent work.

By utilizing the experience of a high-quality eLearning company, not only will you offer people opportunities to develop their skills, but you will also show them that you are invested in their growth as team members and as people.

By working with a partner to create content, you ensure it is as professional and high-quality as possible.

If you create this content in-house, you run the risk of disengaging your team, and it feeling more like a “check box” exercise rather than a real opportunity for them to grow, learn, and improve as team members and as people.

Partners with the right expertise, creativity, and innovation can unlock a new level of video power

Choosing the right eLearning partner is essential to ensure you have the ability to provide your team with a range of high-quality content to engage with and learn from.

A strategic learning partner will have the right expertise to execute the vision for your video with the necessary resources and on budget.

But that’s not all.

A top-quality eLearning partner will also have creative, professional storytellers on their team that can get the emotional investment you are looking for. And they will have innovative ideas, insight into the latest trends, and the ability to make something work within your constraints.

Media expertise

What do you think of when you think of an eLearning video?

A talking head video?

Someone walking around the manufacturing plant pointing things out?

These are the stereotypes that many of us find ourselves thinking of when we think of eLearning videos, and unless you’re working on media work day after day, that is understandable.

However, there is so much more to eLearning video content in today’s landscape.

Remember the example we cited at the start of this article? Gone are the days of viewing the same type of video learning, regardless of the content or context.

Expert eLearning partners like Maestro have a range of different video learning experiences on offer, including interactive and scenario-based video learning, motion graphics, 2D and 3D video, and other great options to keep your team engaged.

Creative thinking

Video eLearning experts not only have the resources available to provide excellent training opportunities for your team, but they also have the skill and creativity to bring those training videos to life.

A quality learning partner will identify the objectives you’re trying to achieve via video learning and provide different options for you to choose from to tailor each session perfectly for your audience for maximum results. They’ll cast a vision for success and partner with you every step of the way to bring it to life.

You want to work with professional storytellers who can engage learners, heart and mind.

Innovative ideas

When you partner with an eLearning expert to provide your team with elite-level training videos, you want to ensure they don’t just provide you with a templated system that is farmed out to every business.

You need something unique.

You need something innovative.

An industry expert like Maestro knows all the latest advancements and will be able to utilize them to provide the best possible learning for your team.

Not only that, but we understand that every company has a budget to work within and we use our creativity and innovation to provide the most engaging and insightful video learning experience, no matter your constraints. With the right expertise and skillset, innovation is possible on any budget. We use our media expertise to come up with innovative ideas to solve your problem, meet the objectives, and inspire change in your learners.

Should you invest in eLearning video with a partner?

The verdict: as you can see, there are so many ways that working with an eLearning video partner ensures you can create fantastic video experiences for your current team and for future team members at the same time.

By partnering with a company that has the right expertise, creativity, and innovative ideas, you can unlock a whole different level of learning power.

Investing in quality video—whether it be in onboarding new hires or learning experiences to retain your top talent—leads to quality work from your team.

We believe that learning works best when beautifully designed, and so do your team members. Learners have come to expect consumer-grade design in all areas of their lives, so it is imperative that their eLearning opportunities reflect those expectations and more.

If they do, you will be rewarded with their full attention, and with that, all new levels of skill and productivity within your business.