What Amazon’s Fire Phone Fail Can Teach Us About Learner Research
Maestro
APRIL 14, 2022
They coined it Firefly, and it allowed customers to use their phone’s camera to scan barcodes on products in stores and then buy it on Amazon. The value that Firefly offered didn’t resonate with consumers. Instead of using an existing operating system, Amazon opted to create its own by using a forked version of Android.
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