Webinar: Maximizing Culture for Growth

Experts discuss how measuring and aligning culture with strategic objectives drives performance.

What’s the secret to achieving sustainable growth?

The organizations that prioritize cultivating a healthy, high-performing culture will be best positioned for achieving sustainable long-term growth in today’s rapidly evolving business landscape. By intentionally measuring and aligning culture with strategic objectives and organizational values, organizations can harness the full potential of their people and enable them to thrive.

The experts in this EXLEARN Talks episode explore the role leaders play in leveraging culture as a strategic asset, approaches for measuring culture, and how to map cultural performance indicators to key performance indicators. They provide insight on the following questions:

    • 6:23: How has the focus on organizational culture and how we measure culture shifted over time?
    • 16:56: How do you approach measuring culture?
    • 19:48: What role does leadership play in cultivating culture?
    • 22:57: What are cultural performance indicators and how can you leverage them to assess culture?
    • 25:03: What does sustaining a healthy culture look like over time?
    • 31:52: What barriers make it difficult to align culture to strategy and how can organizations overcome those barriers using accurate measurement?

Highlights from the Panelists:

“Culture is never neutral. It’s always either exerting some drag or lift to your organization. The trick is figuring out what parts of the culture—at THRUUE we call [these] culture performance indicators—are providing lift and what parts are providing drag. And then [it’s about] identifying, of the ones that are providing drag, how can we change that part of the culture to ease that drag and maybe even turn it into a lift? [Focus on] the places where [CPIs] are tied to the performance of the business?”

– Jame Cofran, CEO at THRUUE

“Continuing to match culture with your strategy [is key to sustaining a healthy culture]. We need to be continually asking ourselves What are the parts of our culture that we really need to achieve our strategic goals and priorities? And just as our strategic goals and priorities shift over time, so do the parts of our organizational culture that we need to emphasize.”

– Jonelle Lesniak, Senior Solutions Consultant at TiER1 Performance

“Effective culture is recognizing that you have formal systems, management practices, and governance that you have to have [in the organization], and then you have culture as the informal system, and it’s the integration of the two that ultimately lead to the outcomes we’re looking for and the business performance we’re hoping to achieve.”

– Jill Grennan, Associate Professor at Haas School of Business at University of California, Berkeley

A Visual Capture of the Discussion:

Visual capture from webinar on maximizing culture for growth

Designed by Ramsey Ford

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TiER1 Performance

TiER1’s mission is to improve organizations through the performance of people to build a better world. We wake up every morning ready to tackle big challenges, so that more people can do the amazing work they are meant to do. When they contribute more, stretch their talents, and free themselves of workplace limits, a remarkable thing happens—they become happier and more fulfilled. And that means they reduce stress, create healthier relationships, and simply find more joy. Every day we’re in business, we really are building a better world. Our purpose is to help people do their best work—that’s the lens we wear every day. As an employee-owned firm, we apply that to our client organizations, their people, and ourselves. And to do that, we embrace our core values: High Performance, Relationships, Initiative, Accountability, Value, AND Fun.

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