Drivers of Yammer use in the corporate sector
JUNE 17, 2012
The importance of this factor is unsurprising, given the effectiveness of WOM in the marketing industry. In summary, then, we see that enterprise social networking is multifaceted. Having said that, if the culture of your organisation is bad, it either needs to change or you should shift your efforts to something else. enterprise 2.0 Yammer has been quite a success at my workplace. Not off the charts like at Deloitte , yet very much alive and growing.