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How to Easily Create Powerful Customer Education

Spark Your Interest

Customer Education is the most underestimated competitive advantage organizations have. And while traditionally it applied to businesses selling widgets or software, customer education now also applies to governments, and non-profits, who have a product or service. The benefits of customer education are many.

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9 Simple Hacks to Write Better Knowledge Base Articles

TechSmith Camtasia

A knowledge base is a set of organized information about your product or service that a reader can go through to learn about said product or service or how to solve related problems. Knowledge bases can be aimed at internal or external audiences and can serve different purposes. Ask the right questions.

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5 Questions for Making Better Customer Education Content

TechSmith Camtasia

Can you build a successful business without successful customers? But, most companies (both large and small) don’t invest enough time and energy in customer education — actually helping their customers learn to use your products. Customers feel anxiety when they try a new product or service.

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Why Support is Important at TechSmith

TechSmith Camtasia

Alex Olthoff (Tech Support), Marissa Blaski (Customer Service), and Logan Schultz (TechSupport). A recent customer blog post about the way we support our customers prompted this post about our motivation for helping customers at TechSmith. TechSmith has a culture of being customer focused.

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How to Make A Thousand Training Videos for YouTube FAST (Customer Story)

TechSmith Camtasia

Avaya, a global provider of business collaboration and communications software and services, created a video library of resources for customers and employees. Avaya’s video articles receive significantly more page views than their text-based articles. Back in 2011, Carl Knerr was the Services Director at Avaya.

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How To Quickly Create Documentation Without Compromising Quality (Customer Story)

TechSmith Camtasia

Employees found free operating system tools cumbersome and lacking required features, so DFCU Financial purchased TechSmith Snagit. However, they found that free system tools hindered productivity and turned to TechSmith for help. In her search, Vanessa came across Snagit by TechSmith. The Solution. Learn More. The Results.

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7 Ways Screencasting Makes Work Easier

TechSmith Camtasia

I work on the TechSmith website. Conveniently, most video call services have built-in recording features, or you can use screen recording software like Camtasia. Customer and product research. This tip builds on the last one, except I am now suggesting, with proper permission, that you record calls with customers.