Listen: Discover Financial Services’ Jon Kaplan on tuition assistance programs and the importance of building trust among your learning team

CLO Magazine

He worked his way up from aspiring academic to public school teacher to corporate instructional designer and eventually into the top learning job at Discover Financial Services, a Chicago-area firm with 17,000 employees. Jon: I have a long history of trying things out that I don’t like.

Social media: Prevention is better than cure

E-Learning Provocateur

Traditionally this is called marketing, customer service or public relations. From a learning perspective, it might also be called educating your customers. The best service providers around the world make it really easy for customers to lodge complaints.

5 AdWords Marketing Tips for Your Online Course


Like running a full-page ad in the yellow pages back in the day, they allow businesses to target customers searching for specific terms. Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price. Traditionally, AdWords works best for ecommerce businesses who have a product to sell, or for service industries that can target local searches.

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Artificial Intelligence Comes to Learning

CLO Magazine

In marketing, chatbots have already transformed customer experience. On-demand personalized service is the new norm. That it emphasizes efficiency and engagement as well as short-term and long-term goals?

Ep9: Up-skilling your workforce to future-proof your organization


One day, a recruiter called me from Discover Financial Services, and I went to Discover to run all of their learning programs for their call centers. In most call centers, the customer behavior after that customer interaction is measured.

How Course Creators Can Improve Their Affiliate Marketing Programs with Dustin Howes


At Coalition.Marketing Dustin offers a variety of services to help business owners get their affiliate programs off the ground or improve their existing programs. We have masterminds with our top level customers, and people are always asking about affiliate programs.

Some Questions and Answers

Kapp Notes

Business-to-business online auctions, 3D spaces for collaborative design, RSS feeds to inform customers and clients, online marketplaces for the ranking items by consumers and the concept of "the long tail" are all IT related factors that are driving and shaping business decisions, even things like self-service interactive web sites created by insurance companies to help you manage your diseases and health care are all shaping interactions and the way businesses work.

Business of Learning

Tony Karrer

Particularly, I'm interested in the question of: While training as a publisher of courses and courseware faces an increasingly challenging market, what other things can learning businesses successfully sell to internal or external customers? Put your customer hat on for a minute.

How Course Creators Get Leads Through Content and Scale Revenue Through Smart Promotions with Marketing Professional Daniel Daines-Hutt


In this episode Daniel shares his strategies for creating his long form content, and some best practices you may want to try out to improve your production strategies. I’m joined by a special guest who I have known for quite a long time, Daniel Daines-Hutt from down under.

How to Grow Your Email List with an Email Challenge and SEO Course Case Study with Brendan Hufford


Searching Facebook groups is a terrific way to find what problems your customers face and how to best solve them. Brendan used this strategy to find the best way to engage students and has built out his program based on what gets results and engages customers the most.

Do You Trust Me?

The Learning Circuits

Chris Anderson (Editor of Wired Magazine and author of the new book The Long Tail ) and John Hagel(author of The Only Sustainable Edge ) were lively and provocative. Hagel felt that in a world of more and more content, filtering services and infomediaries would be in greater demand. These filters will be judged on their ability to deliver what a customer is looking for.

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Marketing Technology Landscape Supergraphic (2017)

Your Training Edge

Starting from content marketing to email marketing for the best customer experience, hence technology is playing a vital role. The other spectrum of centralized platforms is integrated platform as a service (iPaaS) solution for a distributed platform.