Authentic Marketing

Clark Quinn

I’m not a marketing expert, or even a marketer, so take the following with the proverbial boulder of salt. Still, I have to market Quinnovation, and I’ve advised orgs on marketing (learning) products, and I’ve taken down a lot of bogus marketing.

Market 142

Why Product Training is Essential for Sales and Customer Support

InfoPro Learning

Have you ever talked to a sales rep and asked a question about a product their company sells only to have them stare back at you blankly, fumble over words or look for someone else to connect you with? Or had a customer support issue only to be passed from representative to representative hoping to find someone that will understand and know how to solve your problem? Product training is no longer a nice-to-have in today’s customer obsessed world.

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Marketing Never Ends – How Does Product Education Help?

Talented Learning

Today we feature excellent customer education advice from Ruairi Galavan , Senior Manager of Customer Engagement at Intercom. Every New Customer Counts. Customer acquisition is an obsession among startups. This is especially true for software-as-a-service (SaaS) companies, where each new customer adds revenue that can help your business grow. Truth is, most of these new users will take one first look at your product. Product Education.

Why Product Training is Essential for Sales and Customer Support

InfoPro Learning

Have you ever talked to a sales rep and asked a question about a product their company sells only to have them stare back at you blankly, fumble over words or look for someone else to connect you with? Or had a customer support issue only to be passed from representative to representative hoping to find someone that will understand and know how to solve your problem? Product training is no longer a nice-to-have in today’s customer obsessed world.

The Better Way to Onboard Customers

Speaker: Skilljar Experts

The best onboarding programs have a super power: they’re constantly improving. Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. In our upcoming webinar, we’re going to share these learnings with you.

Customer Engagement Metrics: What Marketers Can Teach Learning Pros

Talented Learning

Today we feature engagement metrics advice from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics. This concept quickly gained traction and is now considered a cornerstone of customer-centered marketing and digital transformation. Developing a customer strategy based on purchase readiness and long-term loyalty.

How to Measure Customer Value (And Why It Matters)

Talented Learning

Today we feature advice about customer value metrics from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics. For several years, I’ve been exploring the concept of marketers as “value creators.” And how can you reflect this in customer-focused metrics? But which customer metrics matter most?

4 Types of Customer Service Training Methods

InfoPro Learning

Why is Customer Service Training So Important? Customer service can greatly impact the success and perceptions of your organization. Great customer service can help you attain new business and maintain relationships with loyal customers. Every employee that interacts with customers helps to shape these impressions. This is why customer service training is important. This helps employees learn how to best provide customer support.

5 Marketing Ideas to Keep Your Customers Engaged During Coronavirus Lockdown

mysimpleshow

The best you can do right now is to build your relationship with the customers by reviewing some of your marketing ideas. No matter whether your business is still up and running or you had to close it temporarily, you shouldn’t allow your customers to forget about you. Customers’ engagement can be in high rise if you play your cards right. That is why a review of your marketing ideas is a good idea, especially now.

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Best Customer Education Blogs: 25 Must-Reads for Learning Professionals

Talented Learning

Which blogs offer the best advice about customer education practices, strategies and technologies? But with such phenomenal recent growth in the customer experience market, there is no obvious answer. The sheer volume of solutions that define the broader marketing technology landscape has ballooned from only 150 in 2011 to nearly 7000 this year, according to Scott Brinker at ChiefMartec.com. Useful insights come from every corner of the customer experience ecosystem.

3 Ways to Customize Your Sales Onboarding Program to Reduce Time to Productivity

TOPYX LMS

A great sales representative is experienced, knows your target market and product, and understands how to pitch your offerings in the most compelling way. Effective sales professionals are one of the biggest contributors to company revenue - they’re also extremely difficult to find. Employee Onboarding Sales Training

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Starting a Customer Education Program: What You Should Know

Talented Learning

Today we feature a post by Adam Avramescu , Head of Customer Education & Training at Checkr and Co-Founder of the CELab blog/podcast. He also authored the new book, Customer Education: Why Smart Companies Profit by Making Customers Smarter. Are you thinking about starting a customer education program? Perhaps you want to support broader customer success or marketing strategies. These are all valid reasons to offer standardized customer education.

Designing a Product Launch Curriculum

Bottom-Line Performance

This is an excerpt from Nancy Harkness’ new white paper, Learning Solutions and Your Product Launch: The Secret to Success. Here is a section on designing product launch curriculums: Designing the curriculum. Every launch curriculum is different, and has different needs based on what learners currently know, what the product is, etc. In other cases, the launch training happens in a compact window right before the product launches in the market.

4 Steps for Marketing Learning Programs

InfoPro Learning

How L&D Leaders Can Increase Learning Engagement and Drive Business Results by Thinking Like a Marketer. Marketing and L&D might not come to mind as a natural pair, but training is one of the most cost-logical areas to spend marketing dollars and effort. Marketing’s most basic function is to increase demand. Marketing learning programs can help establish a culture of continuous learning by creating a consistent demand for it.

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What Is Customer Education, And Why Does it Matter for Businesses?

eLearning Industry

Customer education helps to inspire customer loyalty by building trust. As you educate your customers, they find new and better ways to use your product. eLearning Market Customer Training Educational Technology Tools Employee Training Learning Management System

Trust 61

8 Tips To Collect Customer Feedback And Improve Your LMS Marketing Strategy

eLearning Industry

Are customers satisfied with your LMS product? In this article, I’ll share 8 tips to gather customer feedback and improve your LMS marketing strategy. eLearning Market eLearning Marketing LMS Customer Experience LMS VendorsDo they remain loyal to your brand and increase your word-of-mouth referrals? This post was first published on eLearning Industry.

Why And How You Should Educate Customers On Your Products

TalentLMS

Your business has developed a competitive product. Actually, you think it’s the best on the market! But do customers know how to use it to its full potential in order to get the most value from your product? In the modern business world, too little attention is paid to customer education. The simple fact is that new and exciting products require new knowledge and skills from customers. 5 Key Benefits of Educating Customers.

Corporate University: Buy In and Marketing

Your Training Edge

If you’re ready to build your corporate university, one of the next best practices revolves around creating sponsors, obtaining buy-in, and building a marketing plan. And you can do all of this with a well-planned marketing campaign. Let’s move on to marketing. Marketing means that you are going to attempt to obtain buy in from the rest of your organization. This type of marketing can be modeled after just about any successful commercial marketing campaign.

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5 Ways to Customize Your E-Learning Experience

LearnDash

Learning from your learners can help you create a fantastic customized e-learning experience. In an age of personalized product recommendations and customizable apps, your learners are likely to expect customized e-learning experience when they sign up for your course. By delivering custom content to learners, you can help them have a more satisfactory course experience by directly addressing the things they value most.

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Why You Need to Invest More on Product Knowledge Training

InfoPro Learning

An entire book could be written on whether this money should be spent on leadership , customer support , onboarding , etc., There are four main sales training categories that companies are investing in; Selling Skills, Product Knowledge, Company Information, and Industry Knowledge. The Importance of Product Knowledge Training. Customers are coming to the table much later in the traditional sales cycle and they are arriving armed with more data than before.

Email Marketing Tips for Online Course Creators

LearnDash

To maximize your reach and revenue, you need an email marketing plan. Email marketing isn’t new. But any business today will tell you that email marketing fits into every stage of the marketing process, and that includes your online course. It helps you build your customer base and is one of the most effective ways to get repeat business and referrals from happy students. Grow Your Customer Base with Effective Email Campaigns.

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Your Product Launch Training Questions Answered

Bottom-Line Performance

A few weeks ago, several hundred people joined Leanne Batchelder and myself for a webinar on product launch training. Hosted through Training Magazine Network, the session is called Learning Solutions and Your Product Launch: How a Curriculum Drives Success. Clearly, product launch training is a high-priority issue in many organizations. The reality is that organizations across many industries have an ever-growing number of new products to launch each year.

Online Customer Training: Behind the Surge in Specialized Learning Systems

Talented Learning

Online customer training is experiencing a renaissance of sorts, as companies large and small discover its tremendous untapped value. Once considered a nice-to-have option for product and service providers, customer training is now considered a strategic necessity for businesses in every industry – and with good reason. 56% use more product features. 87% use products more independently. After all, who knows more about a product or service than its source?

Attraction Marketing Tips For Extended Enterprise Learning Success

Talented Learning

Are you responsible for marketing educational content to customers, channels partners or other audiences that operate outside of your organization? A few months ago, we asked nearly 100 learning professionals to finish the question: “Attracting new or returning external learners to buy or consume content is…” 42% told us that above all, attraction marketing for extended enterprise learning is difficult. 2) Choose Marketing Tactics Strategically.

Podcast 34: Online Customer Education Success – With Brittany Tamul of ArrowStream

Talented Learning

EPISODE 34 – TOPIC SUMMARY AND GUEST: As I’ve noted previously , customer training continues to be the hottest segment of the extended enterprise learning landscape. Companies everywhere are looking for guidance to establish or expand their customer training programs. As Director of Customer Success at ArrowStream , a high-growth foodservice supply chain software company, Brittany works on the front lines of customer education every day. Big-name customers!

4 Steps for Marketing Learning Programs

InfoPro Learning

How L&D Leaders Can Increase Learning Engagement and Drive Business Results by Thinking Like a Marketer. Marketing and L&D might not come to mind as a natural pair, but training is one of the most cost-logical areas to spend marketing dollars and effort. Marketing’s most basic function is to increase demand. Marketing learning programs can help establish a culture of continuous learning by creating a consistent demand for it.

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LMS: External Customer Service

Your Training Edge

A Learning Management System can be a valuable tool for not only your internal customers, but also your external customers. Do you have clients or customers who purchase your products or services, such as machines, software, or business processes? All of these questions can help you determine who your external customers are-and how you can employ your LMS to help them. You can use your LMS to link customers directly to your training via notifications.

Building Customer Profiles To Focus Your Online Learning Product Plans

eLearning Industry

How your individual learners behave and what they need along their learning paths can form natural groupings of behavior that can become the basis for building effective customer profiles. eLearning Market eLearning Market Growth eLearning Marketing Free eLearning eBooksThis post was first published on eLearning Industry.

Do we need product evangelists for each product/service?

Docebo

In the last few years markets have become more competitive as product lifecycle is reducing and go to market timing is becoming more and more important. But the real factor that makes marketing more complex is that products and services are becoming more technological and therefore complex and so they require more knowledge to be used. Knowing a product before purchase is related to market education. The marketing education strategy.

Excellence in Customer Training: A Roche Case Study

Bottom-Line Performance

In markets where the products being sold are highly complex, customer training is essential to help make the sale and retain customers. Teaching someone how to use your product effectively is at near parity with the quality of the product itself! That’s why a huge component of a large product launch is often a refreshed approach to customer training. What should the customer know, do, or believe?

Podcast 32: Building a Customer Education Business Case – With Bill Cushard of Learndot

Talented Learning

EPISODE 32 – TOPIC SUMMARY AND GUEST: If you’re a fan of Talented Learning, you know I’m obsessed with customer education. It’s not just because it’s the hottest segment of the extended enterprise learning market, but because it’s a fascinating specialty that blends marketing, instructional design and business strategy. Bill is one of the few people in the world who truly has a finger on the pulse of customer education.

5 Tactics to Develop Effective Video Marketing

Your Training Edge

Publishing videos is a new form of marketing, and it will remain as one of the best forms of marketing. If you are considering joining everybody else in video marketing, it will be best to use your time wisely because video marketing takes a lot of planning and work. To save time, you must discover the five tactics to develop effective video marketing. Know exactly what your company wants from video marketing. Incorporate Customer Experiences.

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Customer Training Pricing and Packaging: What’s the Best Strategy?

Talented Learning

If you follow my LMS trends updates , you know that customer training is where the action is. Here’s why: When you buy a product or service, the faster you learn how it helps you achieve your goals, the more successful your customer experience will be. As a successful customer, you’re likely to buy more and encourage others to do the same. This means customer education is more than just a nice idea. 2) Alternative Product Strategy.

How Do I Find Local Customers?

eLearning Industry

The key to growing your business is to find local customers. The answer is quite simple, nowadays people go online to hunt for products and services that are nearest to them. eLearning Marketing Strategies Content Marketing Content Marketing Strategy eLearning Market SEO Social Media

Why Product Managers Should Include Training in Their Launch Plan

Bottom-Line Performance

And then there’s the really bad surprise when you’re a product manager and you find out your company’s sales reps are misrepresenting the product you so carefully developed! When sales reps don’t have the knowledge and skills they need to sell your new products, all the time and money you spent goes down the drain. So how do you avoid bad surprises when you’re planning your next product launch? Gamified Product Launch uses the power of story.

The What, Why and How of Advanced User Management [Product Update]

Elucidat

This powerful enhancement to the way our users manage their teams was developed using a combination of customer feedback, input and product research. . Well, custom-fit permissions for your organization’s users are now a reality with Advanced User Management.

Free Webinar: How to Price Education Products

Association eLearning

Pricing for education products is all over the map. We’ll also explore how your education products can be placed on a “value ramp” that lets you create pricing flexibility to benefit your customers, spares you the anxiety of trying to find the one “right” price, protects you from both over- and under-pricing, and provides a healthy margin. But pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g.,