Marketing Never Ends – How Does Product Education Help?

Talented Learning

Today we feature excellent customer education advice from Ruairi Galavan , Senior Manager of Customer Engagement at Intercom. Every New Customer Counts. Customer acquisition is an obsession among startups. Product Education. How to Bootstrap Product Education.

Customer Engagement Metrics: What Marketers Can Teach Learning Pros

Talented Learning

Today we feature engagement metrics advice from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics. 2) Customer Stickiness.

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How to Measure Customer Value (And Why It Matters)

Talented Learning

Today we feature advice about customer value metrics from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics.

5 Marketing Ideas to Keep Your Customers Engaged During Coronavirus Lockdown

mysimpleshow

The best you can do right now is to build your relationship with the customers by reviewing some of your marketing ideas. No matter whether your business is still up and running or you had to close it temporarily, you shouldn’t allow your customers to forget about you.

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The Better Way to Onboard Customers

Speaker: Skilljar Experts

The best onboarding programs have a super power: they’re constantly improving. Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. In our upcoming webinar, we’re going to share these learnings with you.

Best Customer Education Blogs: 25 Must-Reads for Learning Professionals

Talented Learning

Which blogs offer the best advice about customer education practices, strategies and technologies? But with such phenomenal recent growth in the customer experience market, there is no obvious answer. Useful insights come from every corner of the customer experience ecosystem.

3 Ways to Customize Your Sales Onboarding Program to Reduce Time to Productivity

TOPYX LMS

A great sales representative is experienced, knows your target market and product, and understands how to pitch your offerings in the most compelling way. Effective sales professionals are one of the biggest contributors to company revenue - they’re also extremely difficult to find.

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Podcast 34: Online Customer Education Success – With Brittany Tamul of ArrowStream

Talented Learning

EPISODE 34 – TOPIC SUMMARY AND GUEST: As I’ve noted previously , customer training continues to be the hottest segment of the extended enterprise learning landscape. Companies everywhere are looking for guidance to establish or expand their customer training programs.

5 Ways to Customize Your E-Learning Experience

LearnDash

Learning from your learners can help you create a fantastic customized e-learning experience. In an age of personalized product recommendations and customizable apps, your learners are likely to expect customized e-learning experience when they sign up for your course.

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Designing a Product Launch Curriculum

Bottom-Line Performance

This is an excerpt from Nancy Harkness’ new white paper, Learning Solutions and Your Product Launch: The Secret to Success. Here is a section on designing product launch curriculums: Designing the curriculum. Product Launch Training White Paper curriculum design product launch

Podcast 32: Building a Customer Education Business Case – With Bill Cushard of Learndot

Talented Learning

EPISODE 32 – TOPIC SUMMARY AND GUEST: If you’re a fan of Talented Learning, you know I’m obsessed with customer education. Bill is one of the few people in the world who truly has a finger on the pulse of customer education. What led you to customer education, specifically?

Why And How You Should Educate Customers On Your Products

TalentLMS

Your business has developed a competitive product. Actually, you think it’s the best on the market! But do customers know how to use it to its full potential in order to get the most value from your product? 5 Key Benefits of Educating Customers.

Email Marketing Tips for Online Course Creators

LearnDash

To maximize your reach and revenue, you need an email marketing plan. Email marketing isn’t new. But any business today will tell you that email marketing fits into every stage of the marketing process, and that includes your online course.

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Online Customer Training: Behind the Surge in Specialized Learning Systems

Talented Learning

Online customer training is experiencing a renaissance of sorts, as companies large and small discover its tremendous untapped value. 56% use more product features. 87% use products more independently. After all, who knows more about a product or service than its source?

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Your Product Launch Training Questions Answered

Bottom-Line Performance

A few weeks ago, several hundred people joined Leanne Batchelder and myself for a webinar on product launch training. Hosted through Training Magazine Network, the session is called Learning Solutions and Your Product Launch: How a Curriculum Drives Success.

Attraction Marketing Tips For Extended Enterprise Learning Success

Talented Learning

Are you responsible for marketing educational content to customers, channels partners or other audiences that operate outside of your organization? Here are several useful ideas inspired by my discussions with Kevin: Attraction Marketing Tips For Extended Enterprise Learning.

Customer Training Pricing and Packaging: What’s the Best Strategy?

Talented Learning

If you follow my LMS trends updates , you know that customer training is where the action is. Here’s why: When you buy a product or service, the faster you learn how it helps you achieve your goals, the more successful your customer experience will be.

LMS: External Customer Service

Your Training Edge

A Learning Management System can be a valuable tool for not only your internal customers, but also your external customers. Do you have clients or customers who purchase your products or services, such as machines, software, or business processes?

5 Tactics to Develop Effective Video Marketing

Your Training Edge

Publishing videos is a new form of marketing, and it will remain as one of the best forms of marketing. If you are considering joining everybody else in video marketing, it will be best to use your time wisely because video marketing takes a lot of planning and work.

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Excellence in Customer Training: A Roche Case Study

Bottom-Line Performance

In markets where the products being sold are highly complex, customer training is essential to help make the sale and retain customers. Teaching someone how to use your product effectively is at near parity with the quality of the product itself!

8 Tips To Collect Customer Feedback And Improve Your LMS Marketing Strategy

eLearning Industry

Are customers satisfied with your LMS product? In this article, I’ll share 8 tips to gather customer feedback and improve your LMS marketing strategy. eLearning Market eLearning Marketing LMS Customer Experience LMS VendorsDo they remain loyal to your brand and increase your word-of-mouth referrals? This post was first published on eLearning Industry.

Corporate University: Buy In and Marketing

Your Training Edge

If you’re ready to build your corporate university, one of the next best practices revolves around creating sponsors, obtaining buy-in, and building a marketing plan. And you can do all of this with a well-planned marketing campaign. Let’s move on to marketing. Marketing means that you are going to attempt to obtain buy in from the rest of your organization. This type of marketing can be modeled after just about any successful commercial marketing campaign.

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Why Product Managers Should Include Training in Their Launch Plan

Bottom-Line Performance

And then there’s the really bad surprise when you’re a product manager and you find out your company’s sales reps are misrepresenting the product you so carefully developed! So how do you avoid bad surprises when you’re planning your next product launch?

Tips for creating a workspace that increases productivity

Your Training Edge

Increasing employees’ productivity is the top agenda of every company that plans to expand. With the wrong choice of wall art, your pursuit of productivity falls through the cracks. Occasional breathers and mental rest periods enhance overall productivity.

The Importance of Listening to Your Customers (+How It Will Benefit Your Business)

Docebo

So, what about what our peers, managers, and customers have to say? In business, listening is one of the most important skills that you can have , especially if you take care of a team or have a customer-facing role. Why you Should Listen to Your Customers.

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Make Learning Part Of Your Marketing Mix

eLearning Industry

People must constantly learn new skills in order to keep up with rapidly changing products, paradigms, regulations, and professional requirements. Successful organizations raise their visibility by providing effective training and education to help customers, members, and channel partners.

Podcast 19: Customer Education 101 – With Dave Derington of Azuqua

Talented Learning

EPISODE 19 – TOPIC SUMMARY AND GUEST: On our previous episode , we talked about the increasing popularity of customer success programs among high-growth companies – especially software-as-a-service (SaaS) vendors. But what role does customer education play in this process?

Free Webinar: How to Price Education Products

Association eLearning

Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g., cost-based approaches) and embrace “upside pricing” that looks at the value you deliver to the buyers.

Learning The Language of Customer Education: A Pocket Guide

Talented Learning

We’re living in an increasingly customer-centered world. But what I don’t always get is how to distinguish one customer-centered business term from another. And where exactly does customer education fit in? Access (How easily can the customer do business with you?).

Content Marketing Basics Going Into 2019

KnowledgeCity

Once a novelty niche in the marketing arena, content marketing is now its own branding powerhouse. If you have been put in charge of creating content for marketing your products and services, you already know how important marketing is to create sales and profits for your organization.

Cornerstone-Saba Acquisition: What Does it Mean for LMS Customers?

Talented Learning

An acquisition may mean instant access to a massive new customer base or lucrative distribution channels. But here’s the rub: Although an acquisition may be good for companies and investors on both sides of the deal, it’s rarely a treat for customers of the acquired business.

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5 Trends for Productive Human Resources Management

Your Training Edge

Productivity is a focal point for human resources; they both must model it themselves and encourage employees to do the same. . Here are five trends for productive human resources management. There are a lot of different ways to improve productivity throughout an organization.

Listen to Your Customer

The Performance Improvement Blog

In 2009, at a time of declining revenue and store closings, Domino’s changed its product entirely. Doyle became CEO in 2010 and it was up to him to launch the new product. If customers didn’t like the new product, that could have been the end of his career with Domino’s.

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Building Customer Profiles To Focus Your Online Learning Product Plans

eLearning Industry

How your individual learners behave and what they need along their learning paths can form natural groupings of behavior that can become the basis for building effective customer profiles. eLearning Market eLearning Market Growth eLearning Marketing Free eLearning eBooksThis post was first published on eLearning Industry.

Market Segmentation – Getting Back to Basics

KnowledgeCity

Technology has made it easier than ever to reach consumers and get your products and services directly in front of those who need them. One way to identify and cater to a target group is by using market segmentation. What is market segmentation? Customize offers.