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Marketing Never Ends – How Does Product Education Help?

Talented Learning

Today we feature excellent customer education advice from Ruairi Galavan , Senior Manager of Customer Engagement at Intercom. Every New Customer Counts. Customer acquisition is an obsession among startups. Product Education. How to Bootstrap Product Education.

5 Tactics to Develop Effective Video Marketing

Your Training Edge

Publishing videos is a new form of marketing, and it will remain as one of the best forms of marketing. If you are considering joining everybody else in video marketing, it will be best to use your time wisely because video marketing takes a lot of planning and work.

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Video Marketing Trends You Can Successfully Implement in Your Explainer Videos

mysimpleshow

Whether you’re planning to elevate your YouTube career to the next level or provide your customers and clients with content of a higher quality, explainer videos can help achieve those goals. Highly sharable content fit for omnichannel marketing.

Local Business Video Marketing – 2020 Guide, Strategies, Statistics

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Local business video marketing is one of the most effective ways to engage with a local target audience. An excellent video marketing campaign will generate highly relevant and qualitative leads and improve your brand’s awareness in a local community.

How to attract your target group with video marketing

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Video marketing has become very popular – it is easier than ever before to produce videos and get them online. But, how can you attract your target group if there are so many videos available online? Learn more about how to attract your target group with video marketing.

How To Make An Effective Customer Testimonial Video

Your Training Edge

A customer testimonial video is a wonderful piece of social media that converts audiences who see it. The only difficult part is to make the video properly. The first thing to do is to look up the professional video making concerns. Start of the Video.

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Best Customer Education Blogs: 25 Must-Reads for Learning Professionals

Talented Learning

Which blogs offer the best advice about customer education practices, strategies and technologies? But with such phenomenal recent growth in the customer experience market, there is no obvious answer. Useful insights come from every corner of the customer experience ecosystem.

How To Create Video Marketing Content For Your Brand On Any Budget

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Content marketing is by far the most productive marketing strategy of our era, but it can help you to boost the brand only if you consistently craft amazing posts and use the right format to do so. You have to do a lot more to promote videos across multiple channels.

5 Ways to Customize Your E-Learning Experience

LearnDash

Learning from your learners can help you create a fantastic customized e-learning experience. In an age of personalized product recommendations and customizable apps, your learners are likely to expect customized e-learning experience when they sign up for your course.

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Podcast 34: Online Customer Education Success – With Brittany Tamul of ArrowStream

Talented Learning

EPISODE 34 – TOPIC SUMMARY AND GUEST: As I’ve noted previously , customer training continues to be the hottest segment of the extended enterprise learning landscape. Companies everywhere are looking for guidance to establish or expand their customer training programs.

Training Video Production, Humanized

Unboxed

Today, as the Director of Content Strategy at Unboxed, I’ve had the honor of being part of a team that’s produced hundreds of microlearning videos for our clients. You’ll often hear me say, “Use as much video as possible!” Video Works. People who like videos, that’s who.).

Using Videos for Conversational Marketing

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Exploring the nature of conversational marketing At the heart lies the customer’s experience and convenience. Chatbots can become your best friend to ensure your customer’s issues are addressed immediately and answers are provided 24/7.

Why And How You Should Educate Customers On Your Products

TalentLMS

Your business has developed a competitive product. Actually, you think it’s the best on the market! But do customers know how to use it to its full potential in order to get the most value from your product? 5 Key Benefits of Educating Customers.

Podcast 32: Building a Customer Education Business Case – With Bill Cushard of Learndot

Talented Learning

EPISODE 32 – TOPIC SUMMARY AND GUEST: If you’re a fan of Talented Learning, you know I’m obsessed with customer education. Bill is one of the few people in the world who truly has a finger on the pulse of customer education. What led you to customer education, specifically?

Best Video Marketing Tricks for Your Business in 2020

mysimpleshow

Statistics gathered by Wyzowl revealed that in 2019 87% of businesses have used video content in their marketing strategies. A majority of these businesses, around 91%, believed that video marketing is critical in their marketing efforts.

4 Steps for Marketing Learning Programs

InfoPro Learning

How L&D Leaders Can Increase Learning Engagement and Drive Business Results by Thinking Like a Marketer. Marketing and L&D might not come to mind as a natural pair, but training is one of the most cost-logical areas to spend marketing dollars and effort.

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How to Drive Revenue from Your eCommerce Product Videos

3Play Media

Today’s consumers seek a retail experience that offers the best of both the on- and offline shopping worlds—combining personalization with competitive prices, choice with detail, and product tangibility with convenience. Video. Are you aiming to promote a particular product or line?

5 Myths About Video Based Learning

Your Training Edge

A lot of people still have a tough time to accept video-based learning as an effective and engaging learning tool. We have seen many myths in the learning and development industry and using video-based learning is no exception. Most of us love watching videos.

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LMS: External Customer Service

Your Training Edge

A Learning Management System can be a valuable tool for not only your internal customers, but also your external customers. Do you have clients or customers who purchase your products or services, such as machines, software, or business processes?

5 Examples on How to Use Explainer Videos in Marketing

mysimpleshow

Most people are visual learners which makes videos the new marketing gold mines because they help them absorb information easily and in a very short time. Using videos in your marketing materials can help boost their effectiveness.

4 Steps for Marketing Learning Programs

InfoPro Learning

How L&D Leaders Can Increase Learning Engagement and Drive Business Results by Thinking Like a Marketer. Marketing and L&D might not come to mind as a natural pair, but training is one of the most cost-logical areas to spend marketing dollars and effort. Marketing’s most basic function is to increase demand. Marketing learning programs can help establish a culture of continuous learning by creating a consistent demand for it.

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8 types of video for sales prospecting

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The primary goal of sales prospecting is to identify leads as prospects – targets that are very likely to become customers because they definitely have a need and show an interest in your product. The best way to identify prospects is to use video. Support videos.

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Why Product Managers Should Include Training in Their Launch Plan

Bottom-Line Performance

And then there’s the really bad surprise when you’re a product manager and you find out your company’s sales reps are misrepresenting the product you so carefully developed! So how do you avoid bad surprises when you’re planning your next product launch?

Using Explainer Videos Throughout the Marketing Funnel

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Video is a powerful marketing tool that can be used effectively at all stages of the marketing funnel. Video helps customers imagine what a service or product is really like. In turn, this aids customers in making decisions that involves your brand.

Podcast 19: Customer Education 101 – With Dave Derington of Azuqua

Talented Learning

EPISODE 19 – TOPIC SUMMARY AND GUEST: On our previous episode , we talked about the increasing popularity of customer success programs among high-growth companies – especially software-as-a-service (SaaS) vendors. But what role does customer education play in this process?

The State of Video Marketing in 2015

KZO Innovations

Did you know that 78% of people watch videos online every week already, and it is predicted that by 2018, video will take up 79% of all consumer Internet traffic? It’s true – and many marketers are increasingly capitalizing on the power of video. 69% of marketing, sales, and business professionals are currently utilizing video marketing and another 31% are planning to. Five times more likely to use an online video management platform.

Learning The Language of Customer Education: A Pocket Guide

Talented Learning

We’re living in an increasingly customer-centered world. But what I don’t always get is how to distinguish one customer-centered business term from another. And where exactly does customer education fit in? Access (How easily can the customer do business with you?).

Ten Steps to a Successful Product Launch Training Implementation

Bottom-Line Performance

We often support clients with complex products to bring to market. The training that supports these product launches is always a multi-faceted collection of learning solutions that must meet the needs of several different learner groups.

LMS Trends: 2018 Mid-Year Learning Systems Market Update

Talented Learning

Finally, I reordered the list to reflect the priorities of today’s extended enterprise market. This new “specialist” technology landscape benefits LMS customers and vendors, alike. 2) Market Expansion and Consolidation Roll On.

Should you provide online customer Training?

Your Training Edge

Customers make the backbone of any business. Therefore, it is the role of a business owner to do anything possible that would enable them to retain the existing customers as well as obtaining new ones. The training enhances the customer’s enjoyment and use of the product.

10 Video Marketing Tips That Will Make You Feel Like an Expert

TechSmith Camtasia

Perhaps you’re new to making videos or maybe you’re a seasoned veteran. Either way, it can be insightful to hear what experienced creators have learned by making video content on a regular cadence and measuring the results. This is especially common when you’re new to video.

Campaign Strategy: How To Build And Monitor Your Social Media Marketing Campaigns

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Every business should have a well-designed social media marketing strategy , but the execution of a specific campaign demands a plan of its own. In this post, we will show you six practical ways to build and monitor your social media marketing campaigns.

5 Content Marketing Tips for Training Professionals

Your Training Edge

And that’s when all eyes swivel towards your content marketing efforts. Two pretty similar products (you can absolutely taste the difference, by the way), but marketed in two very different ways. These are strong brand personalities crafted to appeal to specific target markets.

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How to Drive Revenue from Your eCommerce Product Videos

3Play Media

Today’s consumers seek a retail experience that offers the best of both the on- and offline shopping worlds—combining personalization with competitive prices, choice with detail, and product tangibility with convenience. Video. Are you aiming to promote a particular product or line?

What Factors Are Shaping the LMS Market? 2018 Learning Systems FAQ

Talented Learning

As an independent learning systems consultant , I’m often asked to share my opinion about what’s happening in the LMS market. LMS Market Trends 2018: Top 10 Questions. One way I gauge overall market demand is in the volume of requests we receive for LMS selection guidance.

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