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5 Tactics to Develop Effective Video Marketing

Your Training Edge

Publishing videos is a new form of marketing, and it will remain as one of the best forms of marketing. If you are considering joining everybody else in video marketing, it will be best to use your time wisely because video marketing takes a lot of planning and work.

Market 151

Marketing Training to Your Employees: Building Excitement and Buzz

Association eLearning

Launching a new training program is a lot like launching a new product or service at your organization. Your marketing team knows that promotion begins well before a product or service launches. Building buzz gets people talking about the product.

Market 222

Best Customer Education Blogs: 25 Must-Reads for Learning Professionals

Talented Learning

Which blogs offer the best advice about customer education practices, strategies and technologies? But with such phenomenal recent growth in the customer experience market, there is no obvious answer. Useful insights come from every corner of the customer experience ecosystem.

5 Myths About Video Based Learning

Your Training Edge

A lot of people still have a tough time to accept video-based learning as an effective and engaging learning tool. We have seen many myths in the learning and development industry and using video-based learning is no exception. Most of us love watching videos.

Video 185

5 Content Marketing Tips for Training Professionals

Your Training Edge

And that’s when all eyes swivel towards your content marketing efforts. Two pretty similar products (you can absolutely taste the difference, by the way), but marketed in two very different ways. These are strong brand personalities crafted to appeal to specific target markets.

Market 185

How to Drive Revenue from Your eCommerce Product Videos

3Play Media

Today’s consumers seek a retail experience that offers the best of both the on- and offline shopping worlds—combining personalization with competitive prices, choice with detail, and product tangibility with convenience. Video. Are you aiming to promote a particular product or line?

5 Examples on How to Use Explainer Videos in Marketing

mysimpleshow

Most people are visual learners which makes videos the new marketing gold mines because they help them absorb information easily and in a very short time. Using videos in your marketing materials can help boost their effectiveness.

LMS: External Customer Service

Your Training Edge

A Learning Management System can be a valuable tool for not only your internal customers, but also your external customers. Do you have clients or customers who purchase your products or services, such as machines, software, or business processes?

Why And How You Should Educate Customers On Your Products

TalentLMS

Your business has developed a competitive product. Actually, you think it’s the best on the market! But do customers know how to use it to its full potential in order to get the most value from your product? 5 Key Benefits of Educating Customers.

Podcast 19: Customer Education 101 – With Dave Derington of Azuqua

Talented Learning

EPISODE 19 – TOPIC SUMMARY AND GUEST: On our previous episode , we talked about the increasing popularity of customer success programs among high-growth companies – especially software-as-a-service (SaaS) vendors. But what role does customer education play in this process?

Using Explainer Videos Throughout the Marketing Funnel

mysimpleshow

Video is a powerful marketing tool that can be used effectively at all stages of the marketing funnel. Video helps customers imagine what a service or product is really like. In turn, this aids customers in making decisions that involves your brand.

Linkedin Learning Product Review

eLearning 24-7

Administration back-end – Navigation is good, some of the features such as Best Practices from LinkedIn Learning is illogical (especially since in my test, because only one best practice had anything of use for the administrator (from the product or value add standpoint).

All You Need to Know About Measuring Your Customer Training ROI

Your Training Edge

Customer training is an important part of your business activities because you get an opportunity to teach the customer about your product. The training provides great benefit as it helps the customers fully comprehend your product and not only use it for once-off purposes.

ROI 141

Learning The Language of Customer Education: A Pocket Guide

Talented Learning

We’re living in an increasingly customer-centered world. But what I don’t always get is how to distinguish one customer-centered business term from another. And where exactly does customer education fit in? Access (How easily can the customer do business with you?).

Training Video Production, Humanized

Unboxed

Today, as the Director of Content Strategy at Unboxed, I’ve had the honor of being part of a team that’s produced hundreds of microlearning videos for our clients. You’ll often hear me say, “Use as much video as possible!” Video Works. People who like videos, that’s who.).

10 Video Marketing Tips That Will Make You Feel Like an Expert

TechSmith Camtasia

Perhaps you’re new to making videos or maybe you’re a seasoned veteran. Either way, it can be insightful to hear what experienced creators have learned by making video content on a regular cadence and measuring the results. This is especially common when you’re new to video.

Video Marketing In The Problem Aware Stage

TechSmith Camtasia

If you are using video marketing to highlight your products, services, or company, you likely have a few product highlight videos, some customer testimonials or a company/brand overview video.

LMS Trends: 2018 Mid-Year Learning Systems Market Update

Talented Learning

Finally, I reordered the list to reflect the priorities of today’s extended enterprise market. This new “specialist” technology landscape benefits LMS customers and vendors, alike. 2) Market Expansion and Consolidation Roll On.

7 Smart Tips for Improving Video SEO

Hurix Digital

Fintech decided to use the learnings from the competitor analysis and incorporate a video in their digital marketing strategy. It took them a few months to plan and make a video. . Once the video was uploaded on their site, their rankings improved in less than 20 days.

Video 52

7 Smart Tips for Improving Video SEO

Hurix Digital

Fintech decided to use the learnings from the competitor analysis and incorporate a video in their digital marketing strategy. It took them a few months to plan and make a video. . Once the video was uploaded on their site, their rankings improved in less than 20 days.

Video 52

How Is Digital Transformation Shaping Customer Experience?

Talented Learning

Today we feature insights about customer experience from Daniel Newman , Principal Analyst at Futurum Research and CEO of Broadsuite Media Group. As I’ve often said, digital transformation is about one thing – creating business value by improving customer experience.

What Factors Are Shaping the LMS Market? 2018 Learning Systems FAQ

Talented Learning

As an independent learning systems consultant , I’m often asked to share my opinion about what’s happening in the LMS market. LMS Market Trends 2018: Top 10 Questions. One way I gauge overall market demand is in the volume of requests we receive for LMS selection guidance.

FAQ 107

How to Nurture Leads with Video Marketing

TechSmith Camtasia

For most marketers, the concept of nurturing leads through their digital marketing funnel is not foreign. So most marketers understand why they should be using video throughout their funnel, and they know the video push isn’t just marketing propaganda of the latest trend.

Why Product Managers Should Include Training in Their Launch Plan

Bottom-Line Performance

And then there’s the really bad surprise when you’re a product manager and you find out your company’s sales reps are misrepresenting the product you so carefully developed! So how do you avoid bad surprises when you’re planning your next product launch?

How Video Accessibility Improves UX and SEO

3Play Media

Online video has the profound ability to communicate a message quickly and to engage in effective storytelling simultaneously. Companies must deliver video content to their audiences in new and appealing ways, and online video marketing strategies must be thoughtful and deliberate.

Video 77

Tips for Making a Successful Corporate Video That Will Impress Your Clients

Your Training Edge

A corporate video helps the public and your potential clients to understand your company, the products, and employees. Basically, a corporate video focuses on your business operations as a whole, rather than a specific product or objective. Share the video.

Video 130

How To Use Video Marketing In The Problem Aware Stage

TechSmith Camtasia

If you are using video marketing to highlight your products, services, or company, you likely have a few product highlight videos, some customer testimonials or a company/brand overview video.

Three Ways to Level-Up Your Video Marketing

TechSmith Camtasia

There’s no way around it: Video marketing is an essential part of the marketing toolkit. But not just any old video will do. More and more, people look for video content that is both engaging and informative. Video in marketing is vital.

Effective Instructional Videos: 4 Tips You Need to Steal From Marketing

TechSmith Camtasia

As our modern workforce evolves and adapts, video has increased in popularity. In fact, sources show mobile video usage has increased by nearly 10 million daily viewing minutes in just in the last two years. After all, it’s evident that investing in videos leads to higher ROI.

Customer Education: How Smart Technology Companies Lock-In Value

Talented Learning

How Well Do You Know Your Customers? In this era of data-driven marketing, successful businesses have learned that the more you know about your customers, the more your company is bound to grow. How Well Do Your Customers Know You ? As mobile product design expert S.C.

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

3Play Media

More and more information is at our fingertips every day, and being able to sort through it in a productive and efficient way is critical to any Googler’s sanity. However, video content is oftentimes invisible to search engines. That’s where video search comes in.

Articulate Implements Subscription Pricing for Their Products

LearnDash

They have made some big changes in their products by introducing the new Articulate 360. First, let me clarify: Storyline still looks to be their flagship product, going under the moniker “Storyline 360” It looks to have been updated with some new features as well.

How to Nurture Leads with Video Marketing

TechSmith Camtasia

For most marketers, the concept of nurturing leads through their digital marketing funnel is not foreign. So most marketers understand why they should be using video throughout their funnel, and they know the video push isn’t just marketing propaganda of the latest trend.

How to Nurture Leads with Video Marketing

TechSmith Camtasia

For most marketers, the concept of nurturing leads through their digital marketing funnel is not foreign. So most marketers understand why they should be using video throughout their funnel, and they know the video push isn’t just marketing propaganda of the latest trend.

The State of Video Marketing in 2015

KZO Innovations

Did you know that 78% of people watch videos online every week already, and it is predicted that by 2018, video will take up 79% of all consumer Internet traffic? It’s true – and many marketers are increasingly capitalizing on the power of video. 69% of marketing, sales, and business professionals are currently utilizing video marketing and another 31% are planning to. Five times more likely to use an online video management platform.