Using Sample Lessons in Your Marketing Funnel
MARCH 26, 2018
You must help your customers avoid “being wrong” Good sales copy is a start for this process, but how are you overcoming people’s inherent fear of “being wrong”? Another technique you can use is offering sample course content (sample lessons) free of charge. I would highly recommend collecting an email address in exchange for access to the sample lessons so that you can add these leads to your marketing funnel, but that is up to you.