Xperience ’18: Repurposing Your Association’s Educational Content
MAY 22, 2018
Can I offer members more choices without building a whole new content library? The answer to both questions is yes. Associations often resist repurposing their content, fearing prohibitive costs, lack of interest, or the dreaded boogie man that haunts every strategic discussion around taking annual meetings online: cannibalization. I sat down with Katie to further explore the topic: JF : Hi, Katie! In total, we hold almost 2,000 programs annually.