The Missing Metric: Why the Learning Industry Doesn’t Track ROI
DECEMBER 8, 2017
Why is ROI not a commonly used metric for success in learning? Over the past 4 years, I have come to know many learning professionals. I’ve met ones who specialize in content creation, instructional design, learning technology and general instruction. When I ask the question of how they measure the success of their programs, ROI (Return on Investment) are three letters that are not often heard.