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Why Corporate Training is Broken And How to Fix It

Jay Cross

Training departments are no more at fault than bankrupt companies like Blockbuster Video, Borders, Silicon Graphics, Nortel Networks, Circuit City, Bethlehem Steel, Smith Corona, Polaroid, Wang Labs, or Underwood Typewriters. Person-to-person instruction is no longer cost-effective. After the war, big corporations replaced small companies. Don Kirkpatrick proposed a model for measuring the outcomes of training. eLearning was born. Internal company documents.