Friday Finds — Persuasive Storytelling, Power of Words, Objectives
Mike Taylor
JANUARY 12, 2024
The ultimate goal is to motivate the audience to take action – be it adopting new methods or embracing new ideas. To summarize, the study suggests that using the present tense is more effective in persuasion than using the past tense. Christy Tucker has a good post about this , which I shared on LinkedIn recently.
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