Friday Finds — Persuasive Storytelling, Power of Words, Objectives
Mike Taylor
JANUARY 12, 2024
To summarize, the study suggests that using the present tense is more effective in persuasion than using the past tense. Christy Tucker has a good post about this , which I shared on LinkedIn recently. Christy shares some relevant research in her article and there is a rich discussion about it happening now over on LinkedIn.
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