The Rise of Social Everything
MAY 21, 2015
Within a few years, the word “social” may seem as cliché as “synergy” feels now. Social connection will be like a dial tone, something we once expected to hear and now don’t bother listening for as we dial. We must get comfortable in our social shoes. People have worked together, learned together, and made buying decisions together for centuries. Social comes full circle as both an internal practice and an external revenue generator.