Measuring the Effectiveness of Gamification
Your Training Edge
JUNE 13, 2013
But how are we actually able to measure the effectiveness of gamification? For B2B companies Oracle, SAP, Jive, Cisco, Pearson and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy. Furthermore, “ One global community site, for example, raised Facebook engagement by 92 percent, discussions/comments by nearly 300 percent and social network traffic by 90 percent through a badge and challenge-centric gamified system.