Measuring the Effectiveness of Gamification
Your Training Edge
JUNE 13, 2013
But how are we actually able to measure the effectiveness of gamification? Furthermore, “ One global community site, for example, raised Facebook engagement by 92 percent, discussions/comments by nearly 300 percent and social network traffic by 90 percent through a badge and challenge-centric gamified system. And it’s not just engagement — gamification’s revenue effects are equally astounding. What is effectiveness and success?