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Online Marketing for Elearning Part III: Advertising

LearnDash

Content marketing is low cost but highly effective. It has a longevity that outlasts any advertisement, and is more effective at building and retaining a strong customer base. Even better, you have plenty of metrics to use to track the effectiveness of your ads. Not that you would use those for your online course.)

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How to Create a DIY Green Screen Video Effect

TechSmith Camtasia

This visual effect is often called chroma key compositing or chroma keying. It is a post-production effect that allows video editors to replace backgrounds and insert footage or images into their scenes. This process can actually be very cost effective and easy to set up. It’s not as hard as it looks. Step 1: Get a backdrop.

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17 Ideas for How to Market Your Online Course and Scale with Facebook Ads with Liana Ling

LifterLMS

In this LMScast episode we’ll discuss 17 ideas for how to market your online course and scale with Facebook ads with Liana Ling, hosted by Chris Badgett from LifterLMS. Cut portions of the podcast into short videos to put on Facebook Reels, Instagram Reels, TikTok, and Pinterest. And you can keep that going while you expand into ads.

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Bob Little – Crystal Balling with Learnnovators

Learnnovators

Bob: You’re right that social media has transformed the way that PR works – and it’s increased its effectiveness immeasurably, at least in the business-to-business sector. So, in the end, it might be more effective and efficient to get the help of a professional whom you trust (and that’s a key phrase) rather than do it yourself.

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How to Build Engaged Online Learning Community [9 Effective Tips]

Instancy

For instance, a local Facebook group that highlights the best eateries around your town. . Profession- Based Communities: People of a particular profession come here together to share their views, knowledge, and more to help each other. Triggering Events: It can be a query presented to the community, or identification of a problem. .

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5 Creative Ways to Market Your eLearning on a Budget

Association eLearning

Mention those members who achieved the “high score” at your next meeting, on your website or on your association’s Facebook page. Tips for Facebook – Share a special offer with those who “Like” your page on Facebook. With Facebook Ads you decide who sees your posts and how much you spend. Well that’s a problem!

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SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO

LifterLMS

Lindsay recommends the tool AnswerThePublic that allows you to find what people search for based off of keywords to help you better position your content. They’re very busy people, but they can create content for days. It’s not a problem. Should it be, being a podcast guest around the internet?

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