Why Facebook Videos Need Subtitles
JUNE 29, 2015
Facebook’s CMO and VP Gary Briggs spoke at Salesforce Connections conference in New York this month about trends in digital marketing. He mentioned how the auto-play feature for native Facebook video has changed how businesses should create promo videos. Facebook auto-plays video on mute as the user scrolls down the newsfeed. Briggs noted that subtitles have been effective for engaging users in Facebook video in those first critical, silent moments.