CRM-LMS Integration: A Smarter Choice for Customer Education
FEBRUARY 20, 2018
However, in recent years, many of these organizations have also integrated Salesforce with their learning management system (LMS) of record. And now, learning organizations are discovering yet another significant business benefit from CRM-LMS integration – the ability to drive customer education. This kind of CRM-LMS integration is not about sales automation or sales enablement. And more specifically, what can you achieve by integrating your LMS with a CRM like Salesforce?