Measuring the Effectiveness of Gamification
Your Training Edge
JUNE 13, 2013
If you are a member of LinkedIn and have strived to achieve a level of completeness on your profile… you have been gamified! But how are we actually able to measure the effectiveness of gamification? For B2B companies Oracle, SAP, Jive, Cisco, Pearson and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy. And it’s not just engagement — gamification’s revenue effects are equally astounding.