Measuring the Effectiveness of Gamification
Your Training Edge
JUNE 13, 2013
But how are we actually able to measure the effectiveness of gamification? For B2B companies Oracle, SAP, Jive, Cisco, Pearson and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy. And it’s not just engagement — gamification’s revenue effects are equally astounding. With the wide acceptance of gaming we are now seeing a cross-over of acceptance into the use and effectiveness of gamification.